Freelance Performance Copywriter (3 months, full time)
This is a 3-month, full-time freelance contract, fully remote within the UK.
You're a performance copywriter who writes fast and well on any platform. You'll own one of our established focus areas, such as Track & Symptoms, and be responsible for its copy and its day-to-day results. You'll work from Creative Strategy briefs and take the copy end to end, from concept through production, testing and iteration. You produce a high volume of different ideas, adapt each one to the platform and funnel, read your own results, and use AI to widen your exploration without lowering the bar.
What you'll do
Own your TTC & Pregnancy copy across Meta, Google, Snapchat, TikTok, Pinterest, Moloco and ASO, working from Creative Strategy briefs and giving input on them
Own the area's day-to-day results: watch what's losing spend in Looker and refresh it before it drops off
Write new hooks, angles, scripts and variants every week; each one should test a different idea, not reword the last one
Make sure each ad fits the funnel it sends people to, web or app, and carries through to onboarding
Work closely with designers and motion designers so copy and visuals land as one idea
Propose new tests with a simple hypothesis and the metric that should decide them
Use Claude and ChatGPT for variation and summarising results, and Sensor Tower and HookRadar to find new angles; edit AI output critically
Write launch and awareness copy for your area with Brand, and support social when needed
Write compliant benefit messaging before legal and medical review, and give feedback to junior copywriters
What you'll bring
About 2–4 years in performance or direct-response copywriting, in-house or at an agency
A portfolio of live ads across several platforms, including a test where you can say what won and what you changed next
An understanding of how copy and success metrics differ by platform, e.g. thumb-stop and CTR on TikTok vs. conversion on an App Store page
Confident daily use of AI tools, with the judgment to know when output isn't good enough
Judgment on health claims, and care when writing about personal health topics
Native-level English, and the ability to explain why a line should work
Nice to have
Experience at a health, wellness or subscription app
ASO experience
Additional languages
Please note: the benefits listed below are for permanent Flo employees and don’t apply to freelance contracts.