Field Marketing Specialist - India
The role in a nutshell:
We are looking for a Field Marketing Specialist, India to support the growth of our India Go-To-Market team. This role will play a key part in executing our regional marketing strategy across India, working closely with the India Sales and Partner Sales teams, the APJ Field Marketing Director, and the broader GTM organisation.
You will help build pipeline through integrated field and partner marketing programs, support regional events, and work with our partner ecosystem to execute local co-marketing activities that create awareness, engagement, and demand.
This is a hands-on role for someone who thrives in fast-moving environments, enjoys working across Sales and partner teams.
What You'll Do:
Support the planning, execution, and optimisation of integrated demand generation programs across India, including regional campaigns, events, digital programs, and account-focused activities.
Work closely with the India Partner Sales team and APJ Marketing to execute local partner campaigns, co-marketing programs, workshops, customer events, webinars, partner days, and other joint activities designed to generate demand and support partner-sourced and partner-influenced pipeline.
Support local activations including industry conferences, executive events, customer roundtables, partner events, meetups, webinars, and virtual experiences. Coordinate logistics, speaker preparation, KBYG documentation, onsite execution, and post-event follow-up.
Ensure effective tracking of leads and opportunities generated through India marketing programs. Partner with BDRs, Sales, Partner Sales, and Marketing Operations to drive timely follow-up and measure pipeline impact.
Manage relationships with local event agencies, production partners, digital agencies, vendors, and other third parties to ensure programs are delivered on time, on budget, and to a high standard.
Track campaign performance and marketing KPIs using CRM and BI tools, reporting on pipeline contribution, partner influence, ROI, engagement, and opportunities for optimisation.
What We're Looking For:
3–5 years of marketing experience within a B2B technology company, ideally in cybersecurity, cloud, SaaS, cloud-native, DevOps, or developer tooling.
Experience supporting field marketing, demand generation, partner marketing, or regional marketing programs in India.
Strong project management and organisational skills, with excellent attention to detail and the ability to manage multiple programs simultaneously.
Proven ability to collaborate cross-functionally across Sales, Partner Sales, Marketing, Digital, Operations, and global teams.
Comfortable taking ownership and executing hands-on in a fast-paced, remote-first, high-growth environment.
Strong verbal and written communication skills in English.
Strong understanding of the India B2B technology landscape and how enterprise technology organisations go to market locally.
Willingness to travel approximately 20% across India and the broader region for events, partner activities, and team collaboration.