Field Marketing Manager, UK (Hybrid)
About the Role
This is a pivotal role at the intersection of field events, partner marketing, and content programming. You'll sit within our Global Events & Partner Marketing team, working closely with sales leadership, Product Marketing, Content, and the Event Marketing team to drive pipeline and deepen relationships with priority accounts and partners.
You'll own the strategy and execution of field events and partner marketing programs across the UK and broader European market. From intimate executive dinners to sponsored partner hosted events, you'll hold yourself accountable to the pipeline and business outcomes they generate.
If you thrive in a fast-paced environment, love building from the ground up, and believe great events can genuinely move deals, this role is for you.
What You’ll Accomplish
Field Event Strategy & Planning
Own the strategic planning of field events — including event type, timing, format, audience, goals, and success metrics, developed in close partnership with regional sales leadership
Lead communication and alignment with field sales teams on attendee strategy, pipeline targets, and ownership of outcomes
Own all customer-facing communications tied to field events: invitations, nurture sequences, reminder cadences, and post-event follow-up
Partner Marketing & Sponsorships
Manage all partnership events end-to-end, including sponsorship deliverables, logistics, communications, and internal coordination
Build and maintain strong relationships with key partners, agency networks, and industry associations across the UK and Europe
Develop co-marketing initiatives with partners that drive joint pipeline and brand visibility in target markets
Event Execution & Cross-Functional Collaboration
Partner closely with the Event Marketing team on logistics, production, operations, and on-site experience execution
Collaborate with Product Marketing and Content on event programming ensuring speakers, sessions, and content are tailored to target industries, accounts, and audiences, and aligned to each event's business objectives
ABM & Pipeline Impact
Drive an ABM-led approach to field campaigns, prioritizing high-value target accounts, key customer relationships, and critical pipeline opportunities
Track and report on event performance, pipeline contribution, and KPI achievement in partnership with sales and marketing stakeholders
Your Expertise
5+ years of experience in field marketing, event marketing, or integrated marketing in a B2B SaaS or technology company
Demonstrated track record of planning and executing field and partner events that generate measurable pipeline
Experience managing partner or sponsorship programs, including deliverable tracking and joint go-to-market planning
Strong project management skills with the ability to run multiple programs simultaneously without dropping details
Experience developing event content strategies and working with Product Marketing or Content teams on messaging, speakers, and programming
Familiarity with ABM methodology and a bias toward targeting the right accounts, not just filling seats
Excellent communicator, comfortable presenting to and aligning with senior sales stakeholders
Comfort with data, you can pull reports, interpret pipeline metrics, and make decisions from them
Comfortable working from our office in Shoreditch 2 days a week
Nice to Haves
Experience working on both sides of the Atlantic — navigating a US-headquartered company while owning a regional program
Familiarity with the retail, ecommerce, or D2C brand landscape
Background in partner or channel marketing at a SaaS company
#LI-JH1 #LI-Hybrid
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