Field Marketing Manager, ASIA
The role in a nutshell:
As the Field Marketing Manager for Asia, you will play a key role in driving regional growth across Southeast Asia (ASEAN) markets. You will own and execute the regional field marketing strategy, partnering closely with Regional Directors, Sales, BDRs, Partnerships, SEs, and the wider APJ Marketing team to build pipeline, accelerate deal velocity, and strengthen Chainguard's market presence.
This role combines strategic planning with hands-on execution and offers strong opportunities for growth and registered leadership as the business scales.
What You'll Do:
Own Regional Demand & Pipeline Growth
Develop and execute integrated quarterly marketing plans aligned to Asia pipeline across key markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam
Drive full-funnel demand generation across priority accounts and key market segments
Align marketing initiatives closely with regional sales priorities and account strategies
Execute High-Impact Programs
Deliver a mix of field marketing programs including executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations
Localize and amplify global campaigns to resonate with regional audiences including security leaders, platform engineers, and DevOps teams
Leverage digital marketing and ABM strategies to increase engagement and pipeline impact
Drive Strategic Account Engagement
Partner with Sales teams to identify and activate Tier 1 and strategic accounts
Build targeted, multi-touch campaigns that support complex enterprise buying journeys
Create personalised engagement strategies that help accelerate opportunities through the funnel
Strengthen Sales & Marketing Alignment
Act as a trusted marketing partner to Regional Director, Sales teams, and BDRs
Align on GTM priorities, territory planning, and campaign execution
Support Sales with messaging, programs, and tools that improve conversion and pipeline velocity
Expand Partner Marketing
Collaborate with cloud, channel, and technology partners to co-create and execute joint campaigns
Work closely with Partner Sales to build scalable GTM partnership opportunities across Asia
Increase regional reach through strategic alliances and ecosystem engagement
Contribute to APJ Strategy
Support pan-APJ campaigns, events, and strategic initiatives
Share regional insights and market feedback to help refine messaging, positioning, and campaign effectiveness across APJ
Measure, Optimize & Scale
Track and analyse pipeline contribution, engagement, and ROI metrics
Use performance insights to continuously optimise programs and investment decisions
Build scalable processes and frameworks to support regional growth
What We're Looking For:
6+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (security, cloud, or developer tools preferred)
Experience developing and executing regional marketing programs across Asia markets
Strong collaboration skills with Sales, SDR/BDR, Partnerships, and cross-functional teams to drive measurable pipeline outcomes
Understanding of the cloud-native, DevSecOps, or software supply chain security landscape is highly desirable
Data-driven mindset with experience using marketing metrics, attribution, and insights to guide strategy and optimisation
Excellent communication and stakeholder management skills, with the ability to influence across multiple levels of the organisation
A builder mentality with the ability to operate effectively in a fast-paced, high-growth environment
Based in Singapore but Willingness to travel approximately 20-25% across the region for events, partner engagement, and team collaboration