Festival Programming Coordinator
Festival Programming Coordinator
Job Title: Festival Programming Coordinator
Reporting To: Festival Programming Lead
Department/Team: Festivals
Travel Required: Yes
Summary
The Festival Programming Manager is responsible for the planning, coordination, and activation of DreamHack's programming initiatives across the festival portfolio.
Working as an extension of the Festival Programming Lead, the role manages creator relationships, talent coordination, community participation, and programming workstreams that span multiple festival areas.
Unlike Festival Area Managers, who own specific festival areas, the Festival Programming Manager owns content, talent, creators, and communities that may be activated across multiple festival experiences.
The role ensures programming initiatives are effectively coordinated, communicated, and delivered throughout the festival lifecycle.
What you will do
Reporting to the Festival Programming Lead, you will support the development and execution of DreamHack's programming portfolio by managing creators, talent, communities, and programming initiatives across multiple festivals.
You will coordinate stakeholders, support talent participation, manage community relationships, work closely with Marketing and Festival Production, and ensure programming elements are successfully activated throughout the festival experience.
Key Responsibilities
Creator ecosystem development
Own the day-to-day development and growth of DreamHack's creator ecosystem
Lead the on-site execution of programming initiatives, ensuring creator activations are delivered according to plan
Manage creator schedules on-site and ensure all programming commitments are successfully fulfilled
Build and maintain relationships with creators, creator communities, agencies, and industry stakeholders
Develop programs, incentives, and participation models that increase creator engagement and long-term involvement with DreamHack
Identify opportunities to expand DreamHack's creator network and strengthen its position within the creator community
Gather feedback from creators and stakeholders to continuously improve DreamHack's creator offerings and participation experience
Work closely with the Festival Programming Lead to evolve the Creator Hub, Creator Lounge, Creator Program, and other creator-focused initiatives
Programming activation
Coordinate programming initiatives across multiple festival areas involving talent, creators, and communities
Ensure programming plans are communicated and aligned with relevant stakeholders
Support the activation of talent, creators, and communities throughout the festival
Community management
Develop and maintain relationships with creators, gaming communities, and community organizers
Support participation programs and community engagement initiatives
Identify opportunities to strengthen DreamHack's community ecosystem
Marketing coordination
Work closely with Marketing to support programming announcements and campaigns
Ensure creators, talent, and programming initiatives are appropriately represented across marketing channels
Provide content, updates, and communication support throughout the planning cycle
Cross-functional coordination
Collaborate with Festival Production, Festival Area Managers, Partner Integrations, and Operations
Ensure programming requirements are communicated and incorporated into planning processes
Support stakeholder alignment and issue resolution
On-site programming delivery
Support talent, creators, and programming stakeholders during festivals
Manage programming schedules and activations
Resolve programming-related issues and support successful delivery on-site
Reporting and continuous improvement
Track programming participation, engagement, and performance metrics
Gather feedback from creators, communities, and attendees
Support post-event evaluations and recommendations
Requirements
Experience
3-5+ years of experience in community management, creator relations, talent management, live events, gaming, esports, entertainment, or related industries
Experience managing stakeholders and coordinating projects
Experience working with creators, talent, or communities is highly desirable
Skills
Relationship management
Communication
Stakeholder coordination
Project organization
Community development
Problem solving
Collaboration
Success in This Role
Success means creators, talent, communities, and programming initiatives are effectively activated across DreamHack festivals, resulting in strong participation, audience engagement, and positive stakeholder experiences.