Director, Product Marketing & Go-to-Market
Why This Role Matters
Behind every successful product is a clear story about the problem it solves, the value it delivers, and why it matters to the people making the decision. At Really Great Reading, product marketing connects what we build to the educators and district leaders who choose it, while giving our sales teams the clarity and tools they need to bring those solutions to schools and students.
With a major new product launch ahead and a renewed focus on helping current customers get the full value of their programs, this role will shape how RGR brings products to market, communicates their value, and builds lasting customer relationships.
Success in this role means launches arrive on schedule with sales teams ready to sell, our positioning and messaging are clear and consistent, enablement is actively used in the field, and product marketing contributes measurably to pipeline, adoption, retention, and expansion.
The Role
The Director, Product Marketing & Go-to-Market is the commercial bridge between our products, our customers, and our sales teams.
You’ll lead go-to-market strategy and launches, positioning and messaging, pricing and packaging, sales enablement, and competitive and customer insight across RGR’s product portfolio. Working closely with Product, Sales, Partnerships, Customer Success, Research, and Curriculum, you’ll turn product strategy and market insight into plans the organization can execute. You’ll also lead and develop the Product Marketing Manager and partner across Marketing to bring those plans to market.
The ideal candidate can move comfortably between strategy and execution: equally comfortable shaping the positioning for a major product launch, joining a sales call to hear how that messaging lands with buyers, and turning customer, market, and performance insights into sharper positioning, stronger enablement, and better go-to-market decisions.
What You’ll Do
Go-to-Market Strategy & Product Launches
Lead go-to-market planning for new products and major releases, aligning Product, Sales, Partnerships, and Customer Success on timing, readiness, and measures of success
Own positioning and messaging across the product portfolio and ensure consistency across campaigns, sales materials, and customer communications
Partner with Product and Finance on pricing and packaging decisions that are clear to buyers and easy for sales teams to communicate
Define the evidence and customer stories needed to support product positioning, partnering with Research and Curriculum to substantiate claims
Sales Enablement & Commercial Partnership
Build and lead the sales enablement program, including playbooks, battlecards, launch training, and an enablement calendar developed with Sales leadership
Partner directly with Sales and field teams to understand buyer needs, strengthen messaging, and improve how RGR solutions are positioned
Measure adoption and effectiveness of enablement resources and adjust based on field feedback and performance
Market & Customer Insight
Lead competitive intelligence and win/loss practices that inform positioning, enablement, and product priorities
Maintain a regular voice-of-customer practice with Customer Success to inform launch, retention, and expansion strategies
Use AI-assisted research and analysis to improve the speed and depth of market and competitive insights while maintaining accuracy and sound judgment
Leadership & Performance
Lead and develop the Product Marketing Manager
Partner with Content, Marketing Operations, Design, and other cross-functional teams to bring programs to market
Measure how product launches and product marketing initiatives contribute to pipeline, adoption, retention, and expansion
Use performance results, customer insight, and field feedback to continuously improve go-to-market strategy
What You Bring
Required Qualifications
Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience
8+ years of product marketing experience, including at least 3 years leading product launches or go-to-market programs
Experience leading at least one major product launch end to end, from positioning through sales readiness and post-launch measurement
Experience building a sales enablement program that achieved meaningful adoption, with a clear approach to measuring its impact
Experience shaping pricing and packaging decisions
Strong positioning, messaging, and writing skills for both buyers and sales teams
Experience managing and developing at least one product marketer
Experience working directly with Sales and field teams, including participating in customer calls and leading training
Hands-on experience using AI tools for research, competitive analysis, or content development, with sound judgment around accuracy and appropriate use
B2B experience with long, multi-stakeholder buying cycles
Preferred Qualifications
K–12 education or EdTech experience, particularly selling to school districts
Familiarity with the Science of Reading or literacy instruction
Experience leading win/loss or voice-of-customer programs
Experience developing customer marketing strategies that support retention and expansion
Experience partnering with research or efficacy teams on evidence-based product claims
Physical Requirements
This is a fully remote role. Team members work primarily at a computer and regularly engage in video conferencing, document review, and digital collaboration. You must be able to work at a screen for extended periods, use standard input devices, and participate in virtual meetings.