Director of Wholesale Sales

Squishable · Remote · Sales & BD

Posted 2026-09-15

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Squishable is a close-knit team of designers, artists, pop-culture fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest (and sometimes downright unusual) plush and lifestyle products in the world. With the millions-strong Squishable fan community cheering us on (and a lot of cupcakes, coffee, and karaoke) we make people say “awww.” Our offices are in a sunny SoHo loft in NYC and in downtown Washington, DC.

Job Summary: The Director of Wholesale Sales is responsible for managing and growing Squishable’s wholesale sales channel. Their focus will be on creating and executing a strategic plan for growing existing accounts as well as finding, securing, and growing new accounts.

Responsibilities

Expanding Squishable’s core business lines while developing and executing strategies to support the new product line launches

Managing and developing the internal sales team, which consists of six to eight sales professionals who handle house account sales, trade show operations, and national and key account management

Building Squishable’s inside sales strategy, including developing outreach programs, training sales staff, and determining incentive programs

Managing and training Squishable’s independent sales representative teams

Developing and growing the existing domestic customer base by building specialty, national, and mid-tier retailers, catalog, and buying group relationships

Managing 10–15 national and international trade shows annually, including attending and representing the company at high-profile shows

Soliciting feedback and implementing suggestions from Squishable’s most important wholesale customers through semi-annual meetings of our retailer boards

Partnering with the executive team to shape Squishable’s international growth strategy and managing the team responsible for executing that strategy, including sales and distribution partnerships, product selection, and global market expansion

Working directly with customers in our custom/white-label production business

Working in tandem with the product development team to develop new lines and product concepts

Other duties as assigned

Skills

Wholesale sales experience with specialty toys/gifts or other similar consumer products is required

CRM/ERP—Comfortable with using CRM systems to manage leads and existing customer relationships. Experience with NetSuite is a plus, but not a requirement

Reporting—Experience building actionable reports and presenting KPIs and recommendations to the executive team

Microsoft Office Suite—Intermediate Excel and Word

Communication—Excellent presentation and communication skills, both written and verbal

Flexibility—Ability to adapt to a continually changing market and rapid launch of new products. Willingness to listen to and consider the opinions of stakeholders

Self-motivated—Must be able to effectively manage one’s own schedule and workload and balance numerous projects at the same time

Qualifications

Bachelor’s degree required, preferably with a concentration in business, sales, and/or marketing. Advanced degree preferred

A minimum of 6-9 years of successful toy/consumer products sales experience managing and selling across all types of accounts

Demonstrated experience developing and executing growth strategies, setting measurable goals, and translating strategic objectives into actionable plans that drive business results.

Experience operating either internationally directly or through international distribution agreements is preferred, but not required

Salary Range: $130k-150k, plus bonus potential

Travel: Requires up to 50% travel

Benefits/ Perks:

100% employer-paid health insurance

100% employer-paid short- and long-term disability insurance

100% employer-paid life insurance

Affordable vision and dental insurance

18 days of PTO per year, plus 2 floating holidays

401(k) with employer match

Generous employee discount (hello, giant plush!)

Squishable.com, Inc. is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees and prohibit discrimination and harassment based on race, color, religion, creed, national origin, ancestry, citizenship or immigration status, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender, gender identity or expression, age, disability, medical condition, genetic information, marital or familial status, military or veteran status, reproductive health decisions, or any other characteristic protected by applicable federal, state, or local law.

Squishable.com, Inc. also provides reasonable accommodations to qualified applicants and employees with disabilities, for sincerely held religious beliefs and practices, and as otherwise required by applicable law. Applicants who require a reasonable accommodation during the application or hiring process may contact Squishable for assistance.

Squishable.com, Inc. prohibits retaliation against any applicant or employee for exercising rights protected under applicable equal employment opportunity laws.

Squishable.com, Inc. will consider qualified applicants with criminal histories in accordance with applicable federal, state, and local law, including applicable Fair Chance laws.

Read our CCPA disclosure notice.

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