Director, GTM Strategy & Planning
Addepar is looking for a Sr. Manager, GTM Strategy & Planning to lead and scale Addepar's go-to-market strategy (GTM) and revenue planning functions. This role sits at the intersection of strategic planning, commercial operations, and pricing strategy — requiring strong leadership, deep business acumen, and the ability to translate vision into operational execution. This role is being leveled as Senior Manager or Director based on experience, and carries significant growth potential as Addepar's GTM organization continues to scale.
Success in this role means owning and driving GTM strategy and planning outcomes that directly impact Addepar's revenue growth. You will lead a team and initiatives spanning pricing strategy, market segmentation, sales productivity, and operational infrastructure. You'll establish the operational objectives for your function and partner closely with senior leaders across Sales, Finance, Product, and Marketing to align planning efforts to Addepar's strategic priorities.
Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.
What You’ll Do
Coach and develop a small team, setting direction and creating an environment where people can do their best work
Shape the annual and long-range GTM planning cycle, including revenue planning by market, geography, and product, capacity and headcount planning, segmentation, and quota design
Translate company targets into bottoms-up plans with clear assumptions that align Sales, Finance, and executive leadership
Develop forward-looking financial models for our product-led growth and existing ARR motions, and move them from spreadsheets into Databricks
Track pacing and performance against plan, using AI-driven forecasting and scenario modeling to give leaders clear visibility
Guide territory segmentation and design
Partner with Sales Operations and Finance on go-to-market compensation
Work with Finance, Product, and Marketing on pricing and monetization, including consumption-based models
Connect teams across Sales, Operations, Product, Finance, Marketing, and Clients, helping remove blockers and build shared accountability
Bring a clear perspective, ask thoughtful questions, and challenge constructively, then commit to the decision
Who You Are
10+ years in GTM strategy, sales strategy and planning, management consulting, or a related field, with 5+ years leading people
Experience at a high-growth, scaled company, ideally with global scope
Experience leading annual planning, territory design, or quota and capacity planning
Comfort with data and modeling, including BI tools (Tableau, Looker, Databricks) and Salesforce
Strong communication, with the ability to present complex analysis to senior leaders and influence decisions
Based in New York and in the office
Addepar takes a market-based approach to pay. A successful candidate's starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for this role within the United States.
Compensation for this role includes base salary + bonus + equity + benefits.
Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.
Base Salary Range
$184,000—$265,000 USD