Director, Digital Marketing, Search & Affiliates
About The Role
As the Director of Digital Marketing, Search & Affiliates at Ethos, you will own and be accountable for all performance management, budget, and tools across our digital channels including Paid Search, SEO/GEO, and Affiliates. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As a fast-growing startup, you will be working closely with colleagues across all teams and senior management.
Duties & Responsibilities
Strategic Ownership: Lead the strategy, execution, and tracking of your channels to drive performance in strict alignment with budget and growth goals.
Performance Management: Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs.
Organic Search & GEO: Own our SEO and generative engine optimization strategy, partnering with Content and Engineering to grow non-paid discovery across traditional search and AI search.
Cross-Functional Partnership: Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels.
Relationship Management: Manage and optimize relationships including external client partners, affiliate networks and publishers.
Data-Driven Execution: Conduct deep-dive analyses on channel performance and implement actionable findings with speed.
Thought Leadership: Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics.
Subject Matter Expertise: Serve as the internal expert on your channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices.
Qualifications & Skills
Proven Track Record: Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred).
Platform Mastery: Deep expertise across the digital landscape, specifically Google and Microsoft Search, PMax, Google Search Console, tools such as Ahrefs or Semrush, and affiliate platforms (e.g., Impact).
Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment.
Relevant Experience: Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver.
Technical Proficiency: Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights.
Strategic & Hands-On: You are equally excited by high-level strategy development and the "in-the-weeds" work of hands-on optimization.
Technical Collaboration: Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs.
Testing Rigor: A disciplined approach to testing, iterating, and scaling based on data-backed learnings.
#LI-Remote #LI-MK1
The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
You can find further details of our US benefits at https://www.ethoslife.com/careers/