Director, Creator Management
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
We're hiring a Director, Creator Management to build and run the creator layer inside the Content & Social org: who Fanatics Sports & Casino works with, what they make, and how that output compounds into reach and cultural relevance. This role owns the creator program end to end and directly manages the paid amplification function that scales creator output into awareness.
What You'll Own
Creator Program Strategy
Define the creator roster architecture across tiers (owned talent, retained creators, one-off collabs) mapped against Fanatics Sports & Casino and Fanatics App brand mandates
Set selection criteria and refresh cadence for the roster, prioritizing creators whose content already shows organic traction and cultural fit over reach alone
Own the creator content calendar in partnership with Programming/Real-Time Response, so creator output is timed against moment-driven opportunities rather than produced in isolation
Relationships & Deal Structuring
Negotiate and manage creator contracts, usage rights, and exclusivity terms
Build and maintain direct relationships with top-tier creators and their representation
Set the threshold and criteria for which creator content qualifies for paid amplification support
Content Amplification Oversight
Manage the Senior Manager, Content Amplification as a direct report, setting quarterly amplification priorities against the creator content calendar
Review and approve the amplification budget forecast built against content calendar and moment-driven spend
Hold the boundary the amplification function is built on: no SUO, promo code, or conversion mechanic runs through creator-driven paid spend. Anything with a payback requirement routes to Performance Media
Measurement
Report against reach, non-follower reach, engagement, and share of voice at the portfolio level
Own unaided awareness and brand favorability lift attributable to the creator program, split by Fanatics Sports & Casino and Fanatics App
Track roster efficiency: cost per creator relationship against reach and awareness delivered, not against conversion volume
What You'll Bring
8-10 years in creator/influencer marketing or talent partnerships, ideally with direct experience in sports, betting, gaming, or a comparably fast-moving, discourse-heavy category
A track record of building or scaling a creator program from a small roster into a structured, multi-tier operation
Direct experience negotiating creator/talent contracts, usage rights, and exclusivity terms
Fluency in creator/content metrics (reach, engagement, non-follower reach, share of voice) and the ability to connect them to awareness outcomes
Experience managing creator programs at volume (sourcing, vetting, negotiating, briefing) rather than one-off influencer campaigns
Comfort operating in regulated/compliance-heavy content environments (gaming, finance, alcohol, or similar) is a strong plus
Direct people management experience - this role manages the Senior Manager, Content Amplification and will scale to additional creator ops headcount
Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
For information about our benefits, please visit https://benefitsatfanatics.com/
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range
$166,000—$230,000 USD