Digital Media Senior Specialist - YouTube & DV360
About the Role
Monks is seeking a Digital Media Senior Specialist for the Media Resale and Activation Team. You will manage the end-to-end setup, quality checking, and pacing of high-visibility YouTube campaigns in DV360 across multiple European markets for a major international household name. Working directly within a hybrid team of Monks and client team members, you will handle campaign setup and mid-flight optimisations for key commercial events. You'll ensure smooth delivery and campaign performance during busy periods with accuracy, speed, and clear accountability.
Responsibilities:
Build and launch YouTube campaigns in DV360, including formats like YouTube Mastheads, YouTube Select, and Pause ads.
Monitor daily performance, check campaign pacing, and reallocate budgets or adjust targeting mid-flight when needed.
Manage YouTube Studio operations, including uploading assets, adding copy and metadata, tracking video approvals, and managing visibility settings.
Quality-check campaign builds and support the setup of Brand Lift studies and testing activity.
Turn campaign data into clear reports and practical recommendations for stakeholders.
Manage multiple campaign deadlines across several markets, flag potential delays early, and use AI tools to simplify reporting, quality checks, and process guides.
About You
The essentials:
3+ years of hands-on experience setting up, optimising, and reporting on YouTube campaigns in DV360 or Google Ads.
Solid understanding of YouTube ad formats (in-stream, bumpers, Shorts), ad specs, and buying options.
Close attention to detail and a thorough approach to quality-checking campaign setups.
Strong organisational skills to manage multiple multi-market campaign launches against firm deadlines.
Clear written and spoken communication skills for working with internal and client teams.
A proactive, collaborative approach suited to working within an embedded client team.
Good Excel skills (lookups, pivot tables) to pull out clear takeaways from campaign data.
Interest in using AI tools to automate reporting, quality checks, and process documentation.
Not a must, but a plus:
Experience with reserved YouTube inventory (Mastheads, YouTube Select, Pause ads).
Experience managing a YouTube channel in YouTube Studio (uploads, metadata, visibility settings).
Experience setting up or analysing Google Brand Lift studies.
Experience running multi-market campaigns, including localised assets and copy.
Familiarity with Asana or similar workflow tools.
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