Customer Marketing Lead, Startups Program
About the role
We're hiring a Customer Marketing, Startups Lead to own our strategy for how Anthropic shows up in market with the startups building on Claude, from early-stage founders to our largest AI-native customers. You'll figure out how we can help startups grow, and find creative ways to amplify their stories to inspire more companies to do the same.
This is a role for someone who has led marketing at a startup and knows what founders need. You'll work closely with our Startups account teams to decide where co-marketing will create real value for both the startup and Anthropic. For the startups we prioritize together, you'll work directly with founders and their teams as a marketing partner on channels and the joint messages we take to market. Many of these companies don't have big marketing teams yet, so you'll also advise them on storytelling and growth.
This role is deeply cross-functional. You'll work with Startups Sales leadership, Startup Partnerships, Segment Marketing, Field Marketing, Partner Marketing, Product Marketing, Brand, Comms, and Legal. You'll set direction with senior leaders here and at our customers, and lead a team of startups customer marketers while staying hands-on in the work yourself.
Key responsibilities
Own startups co-marketing, including deciding which startups and moments are worth investing in
Be a marketing partner to founders and CEOs on channels and joint messaging, and advise companies without built-out marketing teams on storytelling and growth
Partner with Startups Sales leadership and embed in the deal flow so you can see deals coming and plan how co-marketing can support them
Work with account teams on the market development funds (MDF) in startup contracts, and own how those funds are deployed
Build programs that bring co-marketing to hundreds of startups, beyond our top accounts
Set the bar for startup storytelling and find creative ways to amplify those stories, from case studies and founder films to content on how startups use Claude
Find opportunities to bring startups into Anthropic's launches and campaigns
Work with Startup Partnerships and Segment Marketing on the Claude Startups program and our relationships with VCs and accelerators
Build a feedback loop that shares what founders care about with Anthropic's leadership and GTM teams
Lead and develop a team of startups customer marketers
Minimum qualifications
Have been a trusted advisor to founders and CEOs, and enjoy working closely with them
Know when co-marketing will create real value for both companies, and when it won't
Are a strong storyteller and writer who can tell what makes a founder's story worth telling
Have a deep read on what startups want, and can quickly see what will help a small marketing team most
Have led senior cross-functional work across Sales, Marketing, Product, and Comms
Can influence teams you don't own, and are comfortable presenting to executives
Have strong taste and judgment, and can say no, including to senior leaders
Are a player-coach, comfortable setting direction for a team and doing the hands-on work yourself
Are comfortable with technical products and can talk credibly with technical founders
Can keep up with a fast pace
Already use Claude in your own work
Care about Anthropic's mission
Preferred qualifications
Have 12+ years in B2B marketing, including senior marketing leadership at a startup, like CMO, VP of Marketing, or Head of Marketing
Been a founder or an early marketing hire at a startup
Worked in AI, developer tools, or another technical category
Worked at a company that sells to startups
Built relationships with VCs and accelerators
A network of founders and startup marketing leaders
Run co-marketing programs with real budget behind them
Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco or New York offices at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary:
$320,000—$400,000 USD