CRM & Communications Coordinator

Position summary

We are looking for a CRM & Communications Coordinator to own landlord and tenant communications across our growing portfolio of acquired agency brands. This is a CRM-first role — you will be responsible for managing and optimising high-volume email communications that keep our landlords and tenants informed, engaged, and retained as we scale through acquisitions.

This is not a brand-building or campaign management role. It's about operational excellence in communications: making sure the right message reaches the right audience at the right time, consistently, across a fragmented and growing multi-brand portfolio. You will own the Mailchimp database, manage audience segmentation, deploy regular communications at scale, and build the templates and systems that allow each new agency acquisition to be onboarded into our communications infrastructure quickly and consistently.

This role is ideal for someone who is organised and process-driven, comfortable working with large contact databases, and able to produce clear, on-brand copy quickly. Experience in a tech company or fast-growth environment where you have managed communications to tens of thousands of contacts is essential. Success in this role looks like all acquired agency brands on a consistent monthly communications cadence, measurable improvement in landlord newsletter engagement quarter on quarter, and a reusable template and segmentation system that scales cleanly to each new brand acquisition without requiring a rebuild from scratch.

Key responsibilities

Own and manage the Mailchimp database across all acquired agency brands — importing contacts, maintaining list hygiene, managing unsubscribes and bounces, and keeping segmentation accurate as the portfolio grows

Build and maintain audience segments by contact type (landlord vs tenant), by brand, by geography, and by lifecycle stage, ensuring the right message reaches the right audience every time

Deploy, schedule, and monitor all outgoing email campaigns across the portfolio — managing deliverability and maintaining sender reputation at scale

Manage the recurring communications calendar: monthly landlord newsletters, regulatory updates, platform announcements, and tenant-facing messages — adapted per brand but built on shared templates

Track and report on email performance metrics (open rates, CTR, unsubscribes) and use data to improve segmentation, timing, and messaging over time

Onboard each new brand acquisition into the Mailchimp infrastructure — importing and cleaning contact lists, setting up segmentation, building templates, and bringing them onto the standard communications cadence

Build and maintain a library of reusable templates, copy blocks, and brand assets so new agency acquisitions can be onboarded quickly and consistently

Use Zapier and AI tools to automate repetitive content production tasks and operational workflows, keeping the workload manageable as the portfolio scales

Maintain clear internal documentation so processes are consistent, transferable, and easy to hand over as the team grows

Support visual asset production using Canva and Figma for email and template assets

Manage Google Business Profile across the portfolio

Qualifications and Preferred Background

Essential

Experience working in a mature CRM environment (tech, e-commerce, or fast-growth company) and a clear understanding of what "good" looks like in CRM operations at scale

Hands-on experience with CRM and email marketing platforms (e.g. Mailchimp, HubSpot, Klaviyo, or similar), with a practical understanding of how these systems are used for audience management, campaign execution, and automation

Practical understanding of email infrastructure and deliverability (sender domains, authentication, list hygiene)

Able to work confidently with email templates and make basic HTML/CSS adjustments when needed

Strong understanding of what makes email copy effective, with the ability to review and improve copy written by others

Strong English communication skills — comfortable communicating with British stakeholders

Organised, self-managing, and able to operate effectively with imperfect information

Able to bring structure to fragmented processes: standardise, document, and make work repeatable rather than handling each request from scratch

Comfortable working hands-on while improving how the work gets done

Looks for opportunities to reduce repetitive manual work through automation

Understands which metrics matter for this type of communication and can tell whether something has worked

Preferred

Background in tech, e-commerce, or startup environments with mature CRM practices

Experience with Figma, Zapier, Notion, and AI tools

Content marketing and social media experience

Compensation and benefits

Competitive compensation (based on experience)

Remote-first setup with a high-trust culture and flexible workload

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