Country Manager

As Country Manager, you will spearhead business growth, oversee regional operations, and cultivate key strategic relationships within the EU cryptocurrency market. Ideal candidates possess hands-on marketing expertise, a strong track record of partnering with Key Opinion Leaders (KOLs), prior crypto management experience, and fluency in English alongside additional EU languages. Strong knowledge of EU crypto regulatory frameworks is a distinct advantage.

Responsibilities:

Develop and execute the strategic business plan for the EU market, driving expansion, user acquisition, and revenue growth.

Lead and manage all local operations, including marketing campaigns, industry events, and strategic partnership developments.

Elevate brand awareness and user engagement through targeted marketing initiatives, social media, and community events.

Build and maintain strong relationships with key stakeholders, local financial institutions, and ecosystem partners.

Navigate and ensure compliance with evolving EU regulatory frameworks (MiCA/MiCAR, MiFID, EMI).

Monitor market trends, competitor activities, and regional regulatory developments to identify growth opportunities and mitigate risks.

Collaborate closely with cross-functional global teams—including Product, Engineering, Legal, and Compliance—to align local initiatives with core company objectives.

Provide leadership, mentorship, and support to the regional team, fostering a high-performance culture of innovation and collaboration.

Qualifications:

Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is a strong plus.

10+ years of proven leadership experience in marketing, business development, or general management within tech/fintech.

Prior experience as a Country Manager or senior leader within the cryptocurrency industry is highly desirable.

In-depth understanding of the EU crypto market, consumer behavior, and financial regulatory landscapes (MiCA, MiFID, EMI).

Established professional network within the DACH/EU crypto and fintech ecosystems.

Exceptional communication and executive presence, with the ability to influence stakeholders at all levels.

Results-oriented mindset with a focus on driving clear, measurable business outcomes.

Ability to thrive in a fast-paced, high-growth environment and adapt to dynamic market changes.

Fluency in English and at least one additional European language (e.g., German, French, Spanish, Italian).