Content & Organic Growth Manager (SEO-GEO)

The role

Harbinger is telling the story of American-made commercial EVs to fleet operators, dealers, and government buyers — and we need someone to make Harbinger easier to understand, trust, and discover, whether a buyer starts with Google, an AI assistant, an industry publication, or a peer recommendation. As Content & Organic Growth Manager, you'll own the editorial strategy and also do the work.

Reporting to the Senior Marketing Manager, you'll define the content strategy and roadmap, interview subject-matter experts, write and edit high-quality copy, own traditional SEO, pioneer our approach to answer-engine and generative-engine optimization (AEO/GEO), and measure the contribution to qualified demand and pipeline. You'll use AI to move fast without ever compromising our quality bar. This is a hands-on builder role for someone who is equal parts writer, strategist, and SEO/GEO operator.

What you'll own

Content strategy & roadmap: Build an editorial roadmap based on customer questions, product priorities, search demand, category narratives, sales insight, and business goals.

Writing & editing: Create clear, differentiated content across web pages, articles, case studies, guides, email, executive thought leadership, sales materials, social copy, ads, and video scripts.

Subject-matter development: Interview customers, executives, engineers, product, and sales; turn technical knowledge into credible, useful stories.

SEO strategy & execution: Own keyword and topic research, search intent, content briefs, on-page optimization, internal linking, content refreshes, and metadata for medium-duty EV, fleet electrification, TCO, and incentive terms.

Technical SEO partnership: Work with Web, Engineering, and agencies on crawlability, indexation, page performance, schema and structured data, redirects, canonicalization, and sitemaps.

AEO / GEO: Develop a practical approach to visibility in AI-powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews) — citation-worthy content, entity clarity, structured facts, expert sourcing, third-party authority, and ongoing query monitoring.

Content operations & governance: Own the calendar, briefs, workflow, approvals, CMS publishing, quality standards, content inventory, and selective use of contractors or agencies.

Creative & community: Partner with our in-house photographer, videographer, and motion-graphics team to turn stories into visual content, and own day-to-day social and community management.

AI-assisted workflows: Use AI for research, drafting, and repurposing at scale while maintaining original thinking, factual accuracy, brand voice, and human editorial judgment.

Distribution & repurposing: Partner with Growth, Product Marketing, Comms, Lifecycle, Sales, and Partnerships to extend each asset across channels and audiences.

Story & messaging: Ladder all content to Harbinger's positioning — 'Familiar Form. Revolutionary Foundation.' — and reinforce our perceptions in the market.

Measurement: Report on qualified organic traffic, non-brand visibility, AI citations/share of voice, conversions, and content-assisted pipeline; use findings to improve the roadmap.

What success looks like in the first 12 months

A documented content and organic-growth strategy tied to priority audiences, product themes, and measurable business outcomes.

A consistent publishing cadence with stronger quality, clearer differentiation, and faster reuse across channels.

Improved non-brand visibility and qualified organic traffic for priority topics, plus an initial AI-search (GEO) baseline and improvement plan.

A repeatable subject-matter-expert workflow that produces credible customer, technical, and category content.

Clear reporting connecting content and organic discovery to conversions, influenced pipeline, and sales usage.

Required qualifications

4–7 years in content marketing, editorial, copywriting, SEO, or organic growth in B2B technology or another complex-product category

An excellent writing and editing portfolio showing clarity, range, and the ability to explain technical subjects

Hands-on experience with keyword/topic research, content briefs, on-page SEO, internal linking, and performance reporting

Working understanding of technical SEO and the ability to partner effectively with web developers or specialists

Practical familiarity with AEO/GEO and AI-search measurement — curiosity and discipline matter more than a mature playbook

Fluency with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, a CMS, and emerging AI-visibility platforms

Fluency using modern AI tools for research, drafting, and repurposing

Based in or able to relocate to the Garden Grove, CA area for on-site work

Preferred qualifications

Experience in automotive, EV, fleet, transportation, industrial technology, or manufacturing

Experience with customer research, case studies, original data, or executive thought leadership

Social and community management experience, and the ability to direct photo, video, and motion-graphics creatives

Basic knowledge of HTML, structured data, and a modern CMS (Webflow or similar)

Experience managing freelance writers, agencies, designers, or video partners

Key Benefits & Perks:

Comprehensive Health, Dental & Vision (HDV) – 100% employee covered

Early-stage Stock Options

Robust Retirement Savings (401k, HSA, FSA)

Generous Paid Time Off (PTO) & Parental Leave

Annual Vacation Bonus

Wellness & Fertility Benefits

Cell Phone Stipend

Complimentary Meals & Stocked Kitchens

California Pay Range

$100,000—$140,000 USD