Content Marketing Manager - Growth Marketing

We're looking for a skilled content marketer with sharp writing instincts and a demand gen mindset to join our Growth Marketing team. In this role, you'll be responsible for creating compelling short and long-form content that moves audiences to act, from email and SDR sequences to landing pages, social copy, and campaign assets (guides, ebooks, survey reports etc). You're a storyteller who leads with customer pain points and value propositions while speaking to the specific challenges of the people you're writing for, not just the features of the product. You know how to distill complex B2B topics into crisp, engaging copy that resonates across the buyer journey.

You thrive in a collaborative, communicative, fast-paced environment where strong writing, cross-functional partnership with a variety of teams, and data-informed decisions are equally valued.

This role will report to the Sr. Manager, Content Strategy.

You Will

Writing and Content Creation

Write high-quality short and long-form content across multiple formats including landing pages, marketing and SDR emails, social copy, and campaign assets

Craft persona-driven copy that leads with audience pain points and business challenges, connecting product value to what buyers actually care about

Engage internal subject matter experts, customers, industry leaders, and partners to develop content with an emphasis on authentic storytelling

Translate complex product and industry topics into clear, engaging copy that meets personas where they are in their journey

Review and provide recommendations to optimize the demand gen potential of short-form copy across channels

Strategy and Planning

Develop and apply a deep understanding of our buyer personas, their goals, and their pain points to inform content strategy and copy decisions

Align content plans to the editorial calendar and campaign goals, ensuring copy supports pipeline objectives

Partner with the communications team to support brand positioning and messaging creation

Utilize performance data to drive content insights and contribute to quarterly planning

Test and optimize content types and messaging based on audience engagement

Execution and Collaboration

Lead cross-functional content projects from brief to delivery, managing timelines and stakeholder alignment

Partner with campaign, lifecycle, digital, field and partner marketing teams to activate content across the right channels

Manage the content library and contribute to regular audits and updates

Navigate localization workflows for key content assets

Other projects and initiatives as assigned

You have

Bachelor's degree or equivalent experience in marketing, communications, journalism, or a related field

5+ years of content marketing experience, with a strong portfolio of short and long-form B2B copy (emails, landing pages, social, ebooks, guides, reports)

Proven ability to write persona-driven content that leads with customer pain points and business outcomes rather than product features

Proven ability to write across formats and tones, from punchy CTAs to nuanced narrative-driven content

Experience working in or closely alongside demand gen or campaign teams in a SaaS/tech environment

Comfort using data to inform content decisions and optimize performance over time

Strong project management skills with the ability to juggle multiple priorities and deadlines

Communicates as clearly out loud as on the page. Can walk a stakeholder through a content decision or defend a draft in a meeting, not just in written comments.

Treats AI as a drafting and productivity aid, not a replacement for thinking. You understand the material well enough to defend every line, and you'd rather send something short and sharp than long and padded.

Current US Perks & Benefits:

Employer subsidized medical/vision and dental coverage for full-time employees

401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)

Monthly stipend to support your work and productivity

Flexible Time Away Program, plus Sick Time Off

US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans

US employees receive 12 paid holidays per year

Up to 24 weeks of Parental Leave

Personal paid Volunteer Day to support our community

Opportunities for professional growth and development including access to Udemy online courses

Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account

Teleworking options from any registered location in the U.S. (role specific)

Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.

US Base Salary Pay Range

$115,000—$140,000 USD