Content Designer

About the team

OpenAI’s mission is to ensure that general-purpose artificial intelligence benefits all of humanity. The ChatGPT team works across research, engineering, product, and design to bring OpenAI’s technology to the world. We serve a diverse audience of users who are already using ChatGPT daily in their lives and work.

We seek to learn from deployment and distribute the benefits of AI, while ensuring that this powerful tool is used responsibly and safely. Safety is more important to us than unfettered growth.

About the role

We’re looking for a Content Designer to join OpenAI’s Content Design team, bringing deep expertise in prompt engineering and AI evaluation alongside strong content design craft and product judgment.

You’ll combine editorial judgment, product strategy, and technical implementation to build prompts, evaluations, and tools that help us create and improve content and messaging at scale. Your primary focus will be experiences that help people discover ChatGPT’s value, get started, and stay engaged—including notifications—with contributions to broader Content Design work as team needs evolve.

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

- Shape content strategy for experiences that help people discover ChatGPT’s value, get started, and return to meaningful uses of the product.

- Design, implement, and iterate on prompt frameworks that guide AI-generated product content and messaging.

- Define content quality standards and build evaluation systems, datasets, and reviewer guidance that combine human judgment with automated assessments.

- Shape tools and workflows for generating, reviewing, and improving content across experiments and product experiences.

- Analyze model outputs and evaluation results to diagnose problems and improve content systems as models, products, and user needs evolve.

- Partner with product, engineering, design, research, and data science to connect content quality with user understanding, trust, engagement, and retention.

- Document reusable approaches and coach other Content Designers in developing prompts, defining evaluation criteria, and interpreting results.

You might thrive in this role if you:

- Bring 5+ years of experience in content design, content engineering, or a related discipline, with a track record of delivering work across complex product areas.

- Have hands-on experience developing prompts for shipped generative AI experiences and understand model capabilities, limitations, and failure patterns.

- Have designed and implemented content evaluation frameworks—and validated how reliably they assess quality.

- Have hands-on experience using code and APIs to build repeatable generation and evaluation workflows, and can partner with Engineering to integrate them into production.

- Bring strong writing, editorial judgment, and content strategy skills that you can apply across product experiences.

- Can turn qualitative and quantitative evidence into clear recommendations and demonstrate how your work improved content quality, team effectiveness, or product outcomes.

- Collaborate effectively across technical and nontechnical teams, bringing structure and clarity to ambiguous problems and evolving requirements.