Campaign Marketing Manager, Lifecycle and Retention
About the Role
The Veeam Global Demand Generation and Customer Marketing team is hiring a Campaign Marketing Manager to help develop and execute programs that help customers adopt our solutions, realize measurable value, and expand use of Veeam’s core products to drive customer retention.
As a Campaign Marketing Manager, focused on customer retention, you will manage customer lifecycle programs spanning onboarding, adoption, optimization, renewal and re-engagement. Working within the broader lifecycle strategy, you’ll translate customer needs, product usage signals and business priorities into scalable, relevant experiences that encourage customer engagement. You will work on marketing tactics including email marketing and email nurturing, webinars, SEO, social media, and more that generate customer engagement and help sales meet their renewal targets.
In this role, you will also be responsible for creating new marketing content for our Cloud and Dev customers by writing copy for emails, landing pages and assist in the development of creative advertisements and/or new technical content. Your role will be a critical part of the Customer Retention campaign and will work closely with customer experience, product marketing, content marketing and demand gen functional teams to create marketing plans, execute on tactics, and analyze results.
What You’ll Do
Build and project manage lifecycle programs across onboarding, adoption, optimization, renewal, advocacy, and re-engagement
Map customer journeys with important milestones and content opportunities
Translate customer journeys and lifecycle priorities into campaigns, workflows, and customer experiences within the Universal and Veeam Kasten customer retention campaigns
Execute plans by partnering with functional marketing teams such as web, social, email, digital advertising and automation teams
Help create and write campaign content including whitepapers, technical guides, social media posts, emails, landing pages, and advertisements for Facebook, LinkedIn, and Search Engines
Manage target account lists and customer segments to ensure the right message, reaches the right customer, at the right time
Analyze data (campaign results, conversion rates, pipeline, traffic etc.) in tools like Tableau, Databricks, and PowerBI to identify positive results or identify areas for improvement
Communicate plans, results, and optimizations to executives, stakeholders and regional teams across the globe to make sure everyone stays aligned and work is completed on time
Maintain and optimize always-on omni-channel customer programs
What You’ll Bring
8+ years experience working in lifecycle marketing, customer marketing, marketing campaigns or digital advertising for B2B technology companies
Bachelor or Master’s degree in marketing
Excellent interpersonal and communication skills in English
Experience developing and executing email campaigns, nurture programs, or automated customer journeys
Ability to manage program from planning through launch, measurement and optimization
Familiarity with other media channels like webinars and digital tactics like email and social media
Ability to write and create marketing materials like emails, social posts, landing pages and advertisements
Detail-oriented with good organizational skills to be able to balance multiple products and get things done on time
Experience with JIRA, Confluence, PowerBI, Tableau, Claude, and Salesforce is a plus
What You’ll Get
21 annual vacation days, additional days based on tenure, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
Private health, dental, and vision insurance for employees and dependents, including outpatient care, hospitalization, pregnancy monitoring, and psychology support
Monthly lifestyle and daily meal benefits: 40 RON/day via Edenred and 600 RON/month through a flexible cafeteria platform
Life insurance (2× annual gross salary), critical illness, and disability coverage, plus vision reimbursement
Free access to Bookster library platform for borrowing your favorite books for free
Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops and learning events like our annual Global Day of Learning
Please note: If an applicant is permanently located outside of the Romania, Veeam reserves the right to decline the application for this position.
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