Business Development Representative
Sales Development Representative
The first baby boomers turn 80 this year. Over the next decade, the population most likely to need daily care will grow faster than the buildings, the staff, or the systems available to serve it.
Sage is the care intelligence platform for senior living and skilled nursing. We connect the hardware senior care runs on, including nurse call, fall management, and wander management, with software caregivers actually use. That consistent use is what produces reliable data, and reliable data is what gives operators a true picture of how their communities are running.
Sage is a collaborative team of ambitious, multi-disciplinary entrepreneurs on a mission to reinvent senior care with a modern operating system for caregivers. Millions of people depend on this care getting better, and we move with the urgency that deserves.
About this Role
We’re building our Sales Development function from the ground up, and you will be one of the first SDRs laying the foundation. This isn’t just another prospecting role, it’s a chance to help define the motion, shape the outbound engine, and influence how we scale a high-growth enterprise hardware + SaaS business in the senior living market. Your ideas, experiments, and playbook contributions will directly impact how our commercial team operates for years to come.
If you’re ambitious, energized by building something new, and motivated to grow into a top-tier Account Executive or future SDR leader, this role is a true career accelerant. You’ll gain high visibility to executives, direct mentorship, and the opportunity to advance quickly as we expand our sales organization.
Responsibilities
Contribute to building the Sales Development function from the ground up by defining processes, documenting best practices, and shaping the systems and playbooks that future SDRs will rely on.
Drive targeted outbound prospecting into enterprise and mid-market senior living organizations, tailoring messaging by role, regional structure, and operational need to open high-value conversations.
Respond to inbound leads from the website, webinars, and events with speed and precision - delivering timely, relevant outreach that converts interest into qualified meetings and early-stage pipeline.
Conduct concise discovery to validate fit, uncover pain points, and elevate meeting quality before handing opportunities to Account Executives.
Partner with AEs to support strategic account development—researching high-priority accounts, identifying key stakeholders, and coordinating multi-threaded outreach that accelerates deal progression.
Execute marketing campaign follow-up and event-related outreach, maximizing pre- and post-event engagement to turn campaign activity into measurable pipeline.
Maintain CRM excellence by documenting interactions, qualification details, and account insights to improve forecasting accuracy and support long-cycle enterprise sales efforts.
Test new messaging, cadences, and prospecting tactics to continually refine outreach effectiveness and contribute to a scalable, repeatable SDR playbook.
Share field insights with Sales and Marketing to strengthen ICP definition, enhance outreach strategies, and increase conversion rates across the funnel.
Minimum Qualifications
1-3 years of experience in a Sales Development or Business Development role, ideally in B2B SaaS, hardware, or enterprise solutions.
Experience prospecting into multi-stakeholder environments or regulated/operationally complex industries (healthcare, education, logistics, etc.)
Strong written and verbal communication skills — you can craft clear, compelling messaging and hold confident conversations with director- and VP-level leaders.
Comfortable balancing both inbound and outbound workstreams.
Familiarity with CRM systems (Hubspot preferred) and sales engagement tools.
Benefits and Pay
Our headquarters are located near New York City's Union Square. We believe in cross team collaboration. We think good ideas can come from anyone, and we've designed our processes to encourage participation from all. While we take our mission seriously, we don't take ourselves too seriously. We like to host offsites, outings, and team meals where we can connect as people, not just as colleagues. We offer office lunch and a fully stocked snack bar. While we are an in office culture, we allow up to 2 remote days per week.
Our benefits package for employees includes competitive base compensation along with stock options. The expected annual salary range for this role is $70,000-$90,000 USD base + commission, depending on your level of expertise, your experience, and your performance in the interview process. We also provide fully-paid health and dental insurance coverage for all of our employees, along with other health benefits including vision insurance, membership to premium primary and urgent care, and online medical health providers. We also have a take as you need time off policy, in addition to 7 paid holidays and a company wide winter break during the holidays.