Business Development Representative
About the Team
The go-to-market team sits at the center of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation.
What You'll Be Doing
As a Business Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities.
Outbound & Prospecting
Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance
Execute personalized outbound outreach across email, phone, LinkedIn, and other channels
Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion
Qualification & Pipeline
Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai
Book qualified meetings and create new pipeline for our Account Executives
Use CRM and sales engagement tools to manage activity, track engagement, and stay organized
Sales & Marketing Collaboration
Partner closely with Account Executives on target accounts, messaging, and outreach
Follow up with inbound leads, event attendees, and prospects engaged through marketing programs
Work with Marketing to turn account engagement and intent signals into targeted outreach
What We're Looking For
1-2 years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS
Proven success engaging, qualifying, and generating sales opportunities
Experience talking to senior leaders at large organizations
Experience with high ACV deals and long sales cycles
Expertise in account-based strategies and highly personalized outreach
Experience scaling outreach and leveraging automation while maintaining a high-quality touch
Strong collaboration skills; experience working closely with GTM leadership
Comfort using CRM, analytics, and engagement tools to manage and measure top-of-funnel activities
Excellent relationship-building, communication, and executive presence
Additional Job Info:
This position is for an existing vacancy
Compensation: 60K base salary; 90K OTE