Brand & Lifecycle Marketing Manager
Purpose of the Role
The Senior Marketing Manager will build and lead NetPay’s Marketing function, integrating Brand, Digital Growth, Product Marketing and Commercial Enablement into one business-driven organization.
This role is responsible for transforming Marketing into a strategic growth engine by developing high-performing teams, establishing scalable operating models and connecting brand building, digital acquisition and go-to-market with measurable business impact.
The ideal candidate combines deep expertise in Brand and Digital Growth with the executive leadership required to build organizations, develop people and influence cross-functional stakeholders.
Key Responsibilities
Marketing Leadership & Organizational Development
Build and develop a high-performing Marketing organization, coaching talent and creating future leaders.
Design Marketing’s operating model, governance and ways of working.
Partner with executive leadership to position Marketing as a strategic business function.
Brand Strategy & Commercial Storytelling
Define and evolve NetPay’s Brand Strategy, positioning and messaging.
Ensure consistency across all customer and commercial touchpoints.
Lead commercial storytelling and sales enablement assets.
Digital Growth & Acquisition
Define the Digital Growth strategy across paid media, social, SEO, web, lead generation, CRO and experimentation.
Build scalable acquisition funnels and experimentation frameworks from awareness through qualified demand.
Drive measurable growth through data-driven marketing, optimizing leads, MQLs, conversion and acquisition efficiency.
Product Marketing & Cross-functional Leadership
Establish Product Marketing/GTM frameworks, planning processes, KPIs and performance management.
Partner with Product on launches and with Commercial on demand generation and enablement.
Improve collaboration with Product, Commercial, Merchant Services, Data and Technology.
Requirements & Qualifications
Education
Bachelor’s degree in Marketing, Business, Communications or related field.
MBA or postgraduate studies are highly desirable.
Desirable specialization in Brand Strategy, Digital Marketing, Growth, Product Marketing or Business Strategy.
Experience
10+ years of progressive experience across Brand, Digital Growth, Product Marketing or Marketing Leadership.
Proven experience building, transforming or scaling Marketing organizations.
Experience leading multidisciplinary Marketing teams and developing high-performing talent.
Strong experience integrating Brand Strategy with Digital Growth, acquisition and go-to-market.
Experience influencing executive leadership and driving cross-functional alignment.
Experience in B2B, Fintech, Payments, SaaS or technology companies is highly preferred.
Proven success managing agencies, strategic partners and external vendors.