B2B Marketing Lead - DACH
ABOUT THE ROLE
We are seeking a seasoned Growth Marketer to lead our expansion into the DACH Region. We need a builder who is comfortable with the "zero-to-one" phase of regional growth.
You will be the local "Source of Truth" for marketing, acting as a creative, an analyst, and an operator all at once. You should be someone who enjoys the complexity of multi-lingual markets and has the drive to implement projects from start to finish while owning the outcome entirely.
YOUR RESPONSIBILITIES
- Regional Growth Engine: Make sure DACH B2B grows through aggressive lead generation and brand awareness.
- Outbound Strategy: Build and execute complex, multi-language outbound sequences that cut through the noise.
- Local Events: End-to-end ownership of local industry events, user conferences, and webinars in the region.
- Cross-Functional Synergy: Collaborate with performance marketing on ABM initiatives and localized retargeting.
- Analytics & Reporting: Monitor campaign performance, produce executive-level reporting, and recommend data-driven optimizations.
- Localization & Messaging: Adapt ElevenLabs’ global voice to resonate deeply with the DACH business cultures.
REQUIREMENTS
- Native German speaker.
- Fluent English speaker.
- Ownership Pedigree: You have implemented marketing projects from start to finish and held yourself accountable for the ROI.
- Entrepreneurial Background: You have a strong drive and a history of high engagement, ideally in an entrepreneurial endeavor or a similar high-stakes environment.
- Thrives in Chaos: You are energized by a dynamic, ever-changing environment and can manage multiple workstreams without losing focus.
- The "Jack of All Trades": Broad knowledge in growth marketing, ranging from numbers analysis and performance knowledge to campaign planning and event organizing.
- DRI Mentality: Ability to act as the local Directly Responsible Individual (DRI) for all marketing operations.
BONUS EXPERIENCE
- Proficiency in cold email, SEO, or affiliate management.
- Product marketing sense and design skills.
- Deep understanding of the Southern European tech ecosystem and buying-cycle shifts.
WHAT WE OFFER
- Innovative culture & growth paths.
- Annual discretionary L&D stipend & social travel stipend.
- Annual company offsite.
- Monthly co-working stipend.
This role is remote-friendly within Germany (Berlin, Hamburg, Munich is preferred).
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