AVP, Product Marketing

As an AVP, Product Marketing, you will be tasked with leading and developing a team of Product Marketing Managers, while owning the development and refinement of core product messaging.

This is a player-coach role: every leader at SentinelOne carries both a team and a direct execution mandate.

As coach, you will set the framework and strategic agenda for how SentinelOne's platform and products are messaged, set the standard for all core messaging content, and manage a team of Product Marketing Managers, each a subject matter expert who owns a technology domain.

As a player, you will personally engage at the executive level with Product, Sales, and Marketing leadership to keep messaging and positioning tightly aligned with go-to-market execution and the product roadmap, and own the content pipeline and funnel that feeds campaigns as a direct input to demand generation.

What Will You Do?

Team & Strategic Leadership

Lead and develop a high-performing team of product marketing managers, each responsible for a product domain, ensuring consistent quality and cadence across all areas of coverage

Set the strategic operating model for Core PMM: how messaging gets built, validated, and shipped, and how the team prioritizes across a growing product portfolio

Represent Core PMM in cross-functional planning with Product Management, Sales, Campaigns, and Solutions & GTM; you are the executive point of contact for "what does the product actually do and why does it matter"

Product Messaging & Positioning

Own the development and continuous refinement of core product messaging, value propositions, and differentiation across the platform

Ensure messaging is grounded in product truth, technically accurate, competitively sharp, and validated with Product and Sales before it ships

Translate the product and engineering roadmap into a forward-looking narrative that anticipates market shifts rather than reacts to them

Use Cases, Demos & Buyer Specifics

Direct the team's development of buyer-specific use cases and demo narratives that map product capability to real customer problems, by persona and by vertical where relevant

Set the standard for demo quality and consistency across the team's domains, ensuring demos reflect current product state and current competitive reality

Sales Enablement & Content Pipeline

Own the enablement content pipeline that arms our sales and field teams

Separately, own the funnel of PMM-sourced content into marketing campaigns, ensuring the content pipeline feeding demand gen is timely, technically sound, and aligned with messaging

Build and maintain tight feedback loops with Product, Sales, and Field teams to measure effectiveness and impact, and make adjustments to ensure continual improvement

Cross-Functional Influence

Collaborate with Product to influence product strategy and roadmap prioritization

Partner with Market Intelligence to incorporate competitive and win/loss signals directly into messaging and enablement

Partner with Tech Marketing and Solutions to ensure product truth flows cleanly into top-of-funnel content and into downstream go-to-market execution

Act as an escalation point when messaging, positioning, or enablement gaps surface in the field

What Skills and Knowledge Will You Bring?

12+ years in product marketing, with at least 3-5 years in a people leadership role managing PMM managers or senior ICs

Deep fluency in the cybersecurity market and platform categories, with the credibility to go deep with both practitioners and executives

Track record of owning product messaging at scale, from individual product narratives to platform-level positioning that ties them together into a common customer outcome

Demonstrated ability to set team strategy and direction, and to personally jump into a messaging doc or demo script when the moment calls for it

Strong track record partnering with Product, Sales, and Marketing leadership to influence and align on joint outcomes

Experience managing a content pipeline that feeds directly into demand gen/campaigns, with an understanding of funnel mechanics

Executive presence, comfortable representing Product Marketing in leadership forums and driving alignment across Product, Sales, and Marketing stakeholders

Exceptional written communication, able to turn complex technical capability into a message a rep, an analyst, or a CISO will actually retain

Why SentinelOne?

AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place.

We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family:

Equity & Rewards

Restricted Stock Units (RSUs)

Employee Stock Purchase Plan (ESPP)

Time Off & Wellbeing

Flexible time off

Paid company holidays and paid sick time

Gender-neutral parental leave

Grandparent leave

Insurance & Financial Security

Medical, dental, and vision coverage

401(k) retirement plan with company match

Life and disability insurance

Health and dependent care FSA

Voluntary benefits (hospital, accident, critical illness)

Employee Assistance Program (EAP)

ARAG pre-paid legal

Nationwide pet insurance

Cancer Care program

Global business travel medical insurance

Work Perks & Flexibility

Home office allowance

Mobile phone reimbursement

Wellness & Lifestyle

Wellness coach

Wellness/gym reimbursement

Fertility coverage

Adoption & surrogacy reimbursement

This U.S. role has a base pay range that will vary based on the location of the candidate. For some locations, a different pay range may apply.  If so, this range will be provided to you during the recruiting process. You can also reach out to the recruiter with any questions.

Base Salary Range

$217,500—$326,000 USD