Associate Social & Web Manager (12-month Fixed Term Contract)
Location: Japan
Type: 12-month fixed-term contract (renewable), with possibility of conversion to full-time permanent role
The Role
This contract role owns Nex's social media and web content. On social, you'll plan content, manage external agencies, and act as the frontline voice of the brand, engaging parents every day and growing our community for the Japanese market. On web, you'll localize our blog into Japanese and keep site information up to date for the Japanese market, and eventually Korean market as well. During game launches, IP partnerships and brand collaborations, you'll balance product education, partner messaging and brand voice to keep the experience clear and cohesive.
This is a foundational hire as Nex brings social in-house. You'll help shape how we engage families, support our biggest launches, and build an audience that grows with us. There is room for the role to evolve as the team scales.
What You Will Do
Social Media (TikTok / X / Instagram / Facebook/ YouTube and more)
Content Planning & Agency Management
Build the content strategy and monthly calendar for each channel, and manage scheduling and publishing
Develop platform-specific ideas (short-form video, long-form video, posts, threads) and review content before it goes live
Manage creative and social agencies: write briefs, run timelines, review and approve deliverables, and manage estimates and budgets
Identify timely cultural moments and trend opportunities
Social Engagement Across All Channels
Monitor conversations daily across Instagram, TikTok, Facebook, Threads, YouTube, X, and emerging platforms, and respond to comments and DMs in a relatable, social-first, on-brand voice
Escalate customer service and product issues to CX
Spot brand love moments and amplify them naturally
Support inbound message spikes during launches, holidays, shipping delays and other high-volume moments
Lead first response during negative spikes and escalate internally
Engagement Execution & Optimization
Partner with the Social Lead to grow replies, saves, shares and positive sentiment
Support social listening and surface actionable insights to the team
Analyze channel performance and deliver monthly reports with recommendations
UGC Curation & Community-to-Content Bridge
Identify and curate high-quality UGC across channels, and brief UGC needs for campaigns
Work with the brand community team to source customer stories, and connect social strategy with our Facebook and Circle communities
Launches, Partnerships & Cross-Functional Collaboration
Balance product education, partner messaging and brand voice across game launches, IP partnerships and brand collaborations
Partner with brand marketing, paid, publishing and community teams
Web (Blog & Site Content)
Run regular audits of product information, pricing and FAQs on the site, and request updates to keep them current
Submit update requests to the web team and engineers, and track them through to release
Localize English blog posts into Japanese: manage translation and localization timelines and quality, and manage translators or vendors as needed
Adapt messaging and examples for the Japanese market, and maintain a Japanese glossary
Make simple updates in the CMS and QA content before publishing
Publish posts with basic SEO in mind (titles, meta descriptions, keywords)
Cross-Channel
Plan content that connects social and the blog (e.g., social posts timed to new articles)
Required Qualifications
3–5 years of experience in social media, community management or engagement roles
Experience managing community engagement across multiple platforms
Strong understanding of modern parent and family audiences
Demonstrated ability to drive engagement, sentiment and conversation growth
Experience directing external agencies or production partners (briefs, timelines, quality control)
Native-level Japanese writing and editing skills, with strong brand judgment
Business-level English (reading English articles, written and verbal communication with global teams)
Experience working with web teams and engineers to scope requests and see them through to release
Experience escalating CX and product issues appropriately
Experience with social listening and management tools (e.g., Sprout Social) and platform analytics
Ability to manage multiple priorities in a fast-paced environment
Self-starter who takes initiative and spots opportunities proactively
Preferred Qualifications
Experience with family-oriented, kids or parenting brands
Background in consumer tech, gaming or lifestyle
Experience supporting product launches, partnerships or IP-driven campaigns
Experience supporting engagement during high-volume moments (PR, launches, TikTok Shop spikes)
Familiarity with short-form video and TikTok-native formats
Experience managing English-to-Japanese localization or reviewing translation quality
CMS experience
Basic SEO knowledge and experience with analytics tools such as GA4
Experience collaborating cross-functionally in remote teams
What Sets You Apart
Deep understanding of how families and parents behave on social: what they save, share, DM and tag
You go beyond reactive engagement and proactively create engagement opportunities
You balance warmth, playfulness and professionalism in brand voice
You recognize brand love moments and amplify them naturally
You see engagement as a growth driver, not a vanity metric
You care about building a community, not just managing comments