Associate Director, Performance Media
Remote Position (Must be in the US)
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
Overview:
Swell Media is looking for an experienced performance media professional who brings a strong combination of strategy, platform expertise, and client leadership.
This is a senior, hands-on role for someone who knows paid search and paid social deeply and can move seamlessly between developing media strategy, managing client relationships, analyzing performance, and getting into the platforms to execute when needed.
You’ll lead performance media strategy across key client accounts, manage media budgets, and serve as a trusted strategic partner to clients. You may also mentor or manage members of the performance media team.
Essential Duties and Responsibilities (Other duties may be assigned)
Strategy & Account Leadership
Develop and oversee paid search and paid social strategies
Translate client business goals into actionable media strategies
Manage media budgets, pacing, and overall account performance
Analyze performance and identify opportunities for growth
Present performance, insights, and recommendations to clients
Build strong, trusted client relationships
Identify opportunities to improve and grow client partnerships
Platform Expertise
Deep, current hands-on experience across:
Paid Search
Google Ads:
Search
Shopping
Performance Max / AI Max
Demand Gen
YouTube
Paid Social
Meta
TikTok
Snapchat
You understand campaign structure, bidding, audiences, creative testing, conversion tracking, optimization, and scaling.
Most importantly, you can develop the strategy and execute it yourself when needed.
Client & Team Leadership
Serve as a senior strategic partner to clients
Lead performance and strategy conversations
Translate media data into clear business recommendations
Mentor and develop team members
Potentially manage direct reports
Help elevate the team's platform and strategic expertise
What Success Looks Like
Clients trust you as a strategic performance media partner.
Media strategies drive measurable business results.
Budgets are managed thoughtfully and efficiently.
Priorities, opportunities, and performance challenges are identified early and proactively moved toward action and resolution.
You can move comfortably between strategy, client conversations, and platform execution.
The team becomes stronger because of your expertise and leadership.
Who Thrives Here
Hands-on performance media professionals who still love working in the platforms.
Strategic thinkers who know how to turn strategy into execution.
Strong communicators who enjoy working directly with clients.
Curious media professionals who challenge assumptions and look for better answers.
Leaders who enjoy mentoring others while remaining close to the work.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
7+ years of performance media experience
Strong, recent hands-on experience with both paid search and paid social.
Deep expertise in Google Ads and Meta; additional platform experience is a plus.
Proven experience developing and executing paid media strategy.
Experience managing significant media budgets.
Strong client-facing and account management experience.
Ability to analyze performance data and turn insights into action.
Experience with ecommerce, lead generation, B2B, or other performance-driven businesses.
Strong communication and presentation skills.
Bonus Points
Experience managing or mentoring team members.
Experience with Google Merchant Center, feed optimization, or offline conversion tracking.
Experience with automation, scripts, or AI tools.
Experience with incrementality or lift testing.
Location & Travel
This role can be based anywhere in the United States. This is a remote-friendly position, with periodic travel for client meetings and agency gatherings, including an annual all-hands meeting.
Total Perks Package
The chance to be a part of a growing company and the next success story
Amazing opportunities for career development
Recognition programs
Employee referral bonus
Hybrid work schedule; 2 days in the office, 3 days working from home
Fun and collaborative work environment
Casual dress code
Insurance Coverage (medical, dental, vision, life, and disability)
401(k) retirement plan, with employer 4% match
Work/life benefits, including mental health and wellbeing support
Flexible Time Off Policy
Paid holidays, including agency soft closing Christmas Eve-New Year's Day
Paid leave options, including sick leave, medical leave for self and family, and parental leave
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This employer participates in E-Verify. For more information, see the E-Verify Participation Poster and Right to Work Notice (English and Spanish).