Account Based Marketing Specialist

Anaplan is looking for an Account Based Marketing Specialist to join the Demand-ABM-Digital team.

As an Account Based Marketing Specialist, you will play a key role in supporting Anaplan’s account-based marketing and demand initiatives. Reporting to the Director of ABM, you’ll collaborate closely with Demand/ABM Managers to execute integrated global marketing campaigns across various channels. Your focus will be on supporting demand and account-based strategic initiatives.

Your Impact

Campaign & Webinar Operations Support

Support execution of core Demand Gen programs: Support the day-to-day rollout of email nurtures, content syndication, newsletter blasts, and hosted webinars.

Coordinate Event Logistics: Manage internal and 3rd party webinar details from speaker scheduling and dry runs to drafting registration copy, tracking sign-ups, and managing live Zoom logistics.

Keep Projects on Track: Submit and track campaign requests in Wrike, ensuring timelines and asset details stay organized across teams.

Digital Tools & Content Management

Manage personalization and chat: Write, launch, and update Qualified chat bots on key campaign pages to engage site visitors.

Build digital content experiences: Update and maintain branded digital content hubs and microsites using PathFactory.

Build target lists: Assist ABM managers in compiling and organizing targeted account and contact lists based on campaign criteria.

Reporting & Optimization

Track campaign performance: Build custom UTMs, monitor lead flow into Salesforce, and maintain simple reporting logs to see what content performs best.

Collaborate across teams: Work closely with Content, Marketing Operations, and Solutions Marketing to align messaging, branding, and technical setup.

Your qualifications, your influence

Ability to work with multiple stakeholders and handle multiple projects simultaneously within a fast-paced environment

Bachelor’s degree in Business, Marketing, or a related field

2+ years of B2B demand generation or account based marketing experience in SaaS

Experience supporting the development of campaigns and execution of email marketing, webinars, social advertising, content syndication, and paid digital

Strong communication and presentation skills

Exceptional written and verbal communication skills, with the ability to craft compelling narratives.

Preferred Skills:

Familiarity with Demandbase, Qualified, PathFactory or Wrike a plus

Base Salary Range:

$66,000—$95,000 USD