WPP Media| Senior Activation Manager, Japan
Job Specification
Title: Senior Media Activation Manager
Discipline: Media Activation
About the role
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
Some of the things we’d like you to do:
Manage team members to deliver consistently across multiple campaigns.
Responsible for Performance strategy and weaving into overall campaign strategy
Full responsibility of the campaign performance from start to finish
Ultimate accountability for adherence to controls and best practices across multiple channels
Build annual learning agenda and test plan for assigned portfolios.
Final approver on performance forecast and reforecast
Develop multiple case studies throughout the course of the year
Final driver of spend recommendation for all campaigns (biddable)
Accountable for quarterly business review of products assigned
Coach and train junior members towards growth in channels/ client services
Issues identification, troubleshooting and communication management with internal and external clients
Manage all aspects of 2-3 direct reports and a team of 4-6 (staff reviews, career planning, coaching)
A bit about yourself:
Approximately 4-8 years experience in a digital media agency, minimum 3 year of media buying experience, minimum 2 years of people management experience
Specialization in Performance driven campaigns
Experience with planning and running larger-scale campaigns across multiple markets adhering to CPA targets
Experience with campaign management tools (Adwords, Doubleclick search, Marin, Kenshoo)
Adwords Certification (Facebook Blueprint or Doubleclick certification a plus)
Proficiency in Excel (Pivot Tables, VLookups, etc)
A passion for everything digital, with an active interest and understanding of online advertising industry trends
Strong understanding of optimization levers & testing approaches
Excellent communication skills, both verbal and written
Great analysis skills (including quantitative analysis) and proven critical thinking capability
Proven experience managing people/teams, including responsibility for career development
Experience with Performance best practice development and desirable experience working in a global context to drive localization and adoption
Self-starter who can proactively influence clients to help evolve best practices and drive innovation
Experience in internal and external stakeholder relationship management