WPP Media | Senior Activation Executive, Japan

About the role

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

Some of the things we’d like you to do:

Audience research in syndicated and 1st party data sources

Managing campaign launches across all relevant channels

Responsible for In-flight campaign optimisation and hygiene to improve performance

Responsible for producing campaign reports, including daily pacing, data inputting and providing insightful commentary and recommendations for clients

Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practice for your primary channel

Providing assistance for new starters

Interact effectively within your client team, and with the client & suppliers for your account (and taking some level of client comms ownership within your account)

Assist with internal data maintenance, issue identification and solution development that your team conducts

Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel, including planning, executing & evaluating tests with methodical accuracy

Responsible for liaising with the Ad Ops team to ensure Data Integrity reports are accurate

Flag pacing risks to Media Activation teams

A bit about yourself:

Experience in media ad platforms (Search/GDN/DSP/Facebook)

Google AdWords Certification OR Doubleclick Certification OR Facebook blueprint certification desirable

Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed

High attention to detail with an understanding of optimization levers across biddable platforms

Excellent communication skills, both verbal and written

Great analysis skills (including quantitative analysis) and proven critical thinking capability

Adaptable and able to flex with changes in prioritization to meet new or changed goals

Proficiency in Microsoft Excel is desirable