VP, Marketing (must have Health Tech HCP/Pharma experience); Series A
Hello! While we love outliers, we expect you to have the following baseline experiences to apply: successes in marketing to HCPs and Pharmaceutical Brands; institutional and specialty pharmacy exposure is a visceral plus, as is having digital agency prowess. Must be AI fluent. Strongly suggest reviewing the entire JD before making the decision to give us the gift of your time.
Cover letters are welcome, appreciated, and reviewed by a human.
Must be U.S. based; 100% remote with occasional in-person appearances; sadly we can’t support Visas.
About PrescriberPoint
PrescriberPoint is Series A healthtech, funded by Lilly, Pfizer, Adobe, and MasterCard, on a mission to make the prescription journey painless for healthcare providers (HCPs) and patients through an end-to-end solution. Our platform powers 35,000+ pharmaceutical microsites and prescribing tools, including a powerful agentic prior authorization product, generating 500,000+ HCP visits monthly, primarily through sophisticated digital marketing campaigns.
About the Role
We're seeking a strategic and very hands-on VP of Marketing, reporting directly to the CEO, to scale and lead our marketing function across two critical pillars: our Digital Agency and Corporate Marketing. This is a foundational leadership role perfect for someone who thrives in early-stage environments and wants to shape marketing from the ground up in the healthtech space.
What You'll Own
Digital Agency
You'll provide strategic leadership and hands-on experience to our internal digital agency that serves pharmaceutical clients (HCPs) and related products and markets. This means inspiring and leading the delivery of integrated, cutting-edge digital marketing campaigns that promote our comprehensive platform and powerful prescribing tools to HCPs. Working with the Agency’s Director, you’ll partner closely with Sales and Customer Success to ensure alignment of expectations and consistent delivery against SLAs, manage client onboarding processes, and collaborate with pharmaceutical MLR (Medical, Legal, Regulatory) teams to de-risk marketing content. As a trusted advisor to clients, you'll translate their objectives into actionable marketing programs while maintaining relentless focus on ROAS. You’ll also collaborate with internal Sales, Business Development, Product, and Data Analytics teams to continually evolve digital marketing strategies spanning the full funnel from awareness-building to target identifiability and conversion.
Corporate Marketing
Build our brand and awareness throughout our ecosystem, which includes HCPs, manufacturers, institutions, specialty pharmacies, and the investment community through strategic conference participation, educational webinars, social media engagement, and coordination of a PR contractor. You'll drive high-quality MQL generation that converts into partnership opportunities and sales conversations.
Key Responsibilities
Strategic Leadership & Innovation
Provide executive level guidance of the marketing function; can advocate and defend positions with grace and ease
Stay at the forefront of AI-enabled marketing innovations that advance both client and our goals
Drive a continuous improvement and testing culture to maintain competitive advantage
Performance & Analytics
Iterate KPIs and comprehensive reporting frameworks to measure campaign effectiveness
Provide actionable, real-time campaign feedback through data and insights
Use data-driven insights to continuously optimize performance and inform future strategy
Create executive-level reporting that demonstrates value and informs strategic decisions
Compliance & Governance
Ensure all marketing activities comply with relevant industry regulations
Maintain the highest standards of data privacy and ethical marketing practices
Build and sustain trust with our ecosystem through transparent, compliant marketing approaches
Stay current on evolving regulatory requirements and implement necessary changes proactively
Team Development & Leadership
Nurture and grow a high-performing teams through feedback, coaching, mentorship, and professional development
Develop proactive hiring plans to scale team capabilities in alignment with business growth
Foster a culture of innovation, collaboration, and continuous learning
Drive team engagement and retention with emphasis on strong eNPS scores
Operations & Reporting
Oversee operational excellence in campaign execution and client deliverables
Develop scalable processes that support growth while maintaining quality
Manage relevant client onboarding processes with focus on seamless experience
What Success Looks Like
Consistent achievement of ROAS targets across client campaigns
Steady MQL generation that meets or exceeds growth targets
Client satisfaction and retention through excellent campaign execution
Measurable improvements in brand awareness and market positioning
High-performing team with strong eNPS scores
Required Qualifications
Education & Experience
12+ years of progressive experience in digital media, healthcare marketing, and/or commercial pharmaceuticals
Experience serving both pharma manufacturers and the HCP ecosystem is required
Palpable prowess in corporate marketing/brand buildingHas fearlessly pursued ideas to their conclusionUses AI in current workflows and has a track record of team adoption Proven track record of building cohesive, high-performing teams across varied experience levels, from early-career contributors through senior managers. Skilled at meeting people where they are: hands-on coaching for those still building core craft, stretch opportunities for those ready to lead, and the candid feedback that helps both grow.Experience working with/for agencies is strongly preferredExperience working for an early-stage healthtech is strongly preferred
Bachelor's degree in Marketing, Business, Health Informatics, or related field (MBA or advanced degree strongly preferred)
Technical & Domain Expertise
HubSpot veteran with deep, hands-on platform expertise is highly preferred
Deep understanding of healthcare provider workflows and personas
Knowledge of pharmaceutical regulatory frameworks
Strong analytical skills with demonstrated experience interpreting and acting on marketing performance metrics
Familiarity with programmatic advertising platforms, marketing automation, and multi-channel campaign orchestration
Understanding of AI applications in marketing and willingness to explore emerging technologies
Leadership & Interpersonal Skills
Excellent communication skills with ability to influence at all organizational levels
Strong team-building capabilities with track record of developing talent
Outstanding client-facing skills and ability to build trusted partnerships
Strategic thinker with tactical execution abilities
Data-driven decision maker who balances analytics with creative marketing instincts
Comfort with ambiguity and building processes from scratch
What Makes This Role Different
This isn't a role where you'll inherit established teams and playbooks. You'll be building the marketing function at a critical inflection point for our company. You'll have autonomy, direct access to leadership, and the opportunity to make decisions that materially impact our trajectory. If you're energized by early-stage dynamics and want ownership over outcomes, not just outputs, this role offers that opportunity.
Comp: Base 230-260k (depending on location and experience) + 20% bonus + equity