User Acquisition Manager (B2C) 1 year FTC
Our Values:
Dream big - Be visionary, strategic, and open to innovation
Build great things - Work in service of our users, always improving and pushing higher
Operate like an owner - Take responsibility with bold decision-making and bias for action
Win like a sports team - Be trusting and collaborative while empowering others
Learn and grow fast - Never stop learning and iterate fast
Share our passion - Share ideas and practice enthusiasm and joy
Be user obsessed - Empathetic, inquisitive, practical
About the role:
At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, looking after ASO, Performance Marketing, and CRM. You will work alongside other marketers, designers, and the wider Goodnotes team to acquire new users.
As our User Acquisition Manager, you will own the execution of our paid acquisition program across global markets — managing campaigns, measurement infrastructure, and experimentation. This role sits within a structured capital allocation framework - you’re expected to understand and contribute to market-level unit economics (payback windows, LTV/CAC, ROAS by market) that determines where we invest, not just how individual campaigns perform. You’ll work closely with Data Science, Product, and the broader Marketing team.
This role will initially be offered as a 1 year fixed-term contract
This is a hybrid role with 3 days per week onsite in our Singapore office
This is the role for you, if you’re excited to work on the things listed below:
Plan, launch, and optimize paid campaigns across Google Ads, Apple Ads, Meta Ads, and other platforms — driving efficient user growth across global markets
Own market-level unit economics reporting — tracking 1Y ROAS, payback period, and LTV/CAC — and translate insights into concrete optimization decisions
Manage our MMP setup (Appsflyer or equivalent) and partner with Data Science on attribution models, including SKAdNetwork and multi-touch attribution
Design and run incrementality measurement via geo holdout tests with Data Science
Manage budgets within defined guardrails, reallocating capital across markets based on performance thresholds and pausing investment where markets fall below hurdle rates
Drive a structured experimentation pipeline across ad platforms, from hypothesis through to verdict and next action
The skills you will need to be successful in the above:
4+ years of hands-on experience in user acquisition, with proven success scaling paid programs across global markets
Hands-on expertise in Google Ads, Apple Ads, Meta Ads and other platforms (eg. TikTok, Snapchat)
SaaS or app-based experience is a plus but not required
Strong analytical skills, including experience working with attribution models, MMP platforms (Appsflyer preferred), and incrementality measurement
Experience operating within a capital allocation framework — understanding market-level unit economics, not just campaign-level KPIs
Excellent communication skills, with the ability to translate data into decisions for cross-functional stakeholders
Interview process:
An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
Role-specific interview to discuss your skillset further in detail and to complete a live assessment
Hiring Manager interview: A call with your hiring manager — the person you'll work with day to day. You'll discuss how the role operates, how they'll support your development, and what success looks like during this engagement.
Panel interview – A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
What’s in it for you: