Sr. Marketing Performance Analyst (Contract)

LOCATION: REMOTE/HYBRID

DURATION: 3-MONTH FIXED-TERM CONTRACT

TEAM: MARKETING OPERATIONS

POSITION OVERVIEW

We are seeking a senior-level Marketing Performance Analyst to join our team on a contract basis to support Marketing Financial Performance Analytics. This role will be critical in driving data-informed decision making across our rapidly scaling B2B enterprise.

KEY RESPONSIBILITIES

- Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue

- Partner with leadership to support strategic planning initiatives and establish performance targets

- Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations

- Optimize lead scoring models and attribution reporting, conducting rigorous model validations

- Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations

- Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting

- Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations

REQUIRED QUALIFICATIONS

- Bachelor's/Master’s degree in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics)

- 5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments

- Advanced SQL and Python programming skills; experience with AI tools for data analysis and automation

- Platform Proficiency: Marketo, Salesforce, GA4, BigQuery, Looker, CDP (Segment, Hightouch); Paid and Social Media Platforms; certifications preferred

- Cross-Functional Collaboration: Proven ability working with Operations, Finance, Product, Engineering, Sales, and Marketing teams

- Communication Excellence: Strong storytelling abilities to translate complex data into clear business insights and recommendations

- Presentation Skills: Comfortable presenting to executives and stakeholders at all organizational levels using Google Slides, PowerPoint, or similar tools

- Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing frameworks