Senior Product Designer, Coinbase One

Coinbase's Financial Services & Loyalty (FSL) team is building the products that make Coinbase the best place to deposit, hold, and grow your money. The Coinbase One (CB1) pillar owns our membership product with 1M+ paid subscribers. As a Senior Product Designer on the Financial Services & Loyalty team within the Consumer & Business group, you'll own the Coinbase One (CB1) member experience, shape the member home, engagement and retention flows, and campaign expressions that drive subscriber value and reduce churn.

What you'll do:

Own end-to-end design for CB1 Member Home, engagement surfaces, and retention flows across mobile and web

Drive the member home redesign, a P0 initiative creating a persistent, personalized destination for CB1 subscribers

Design campaign expressions (Member Month/Week), gamification mechanics (streaks, challenges), and discovery surfaces that increase benefit attach rates

Partner with Product Management and Engineering to shape roadmap, scope, and ship high-quality features at velocity

Collaborate with Product Creative on campaign visual expression, setting the bar for how CB1 looks and feels in key moments

Contribute to design crits, peer reviews, and team culture as a senior IC

Required Skills and Experience:

5+ years of product design experience shipping consumer-facing products at scale (mobile and web)

Portfolio demonstrating end-to-end product design from strategy through execution, with clear evidence of UX thinking and visual craft

Experience designing membership, loyalty, or engagement-driven products (subscriptions, rewards, retention)

Demonstrated ability to ship iteratively in ambiguous problem spaces while maintaining a cohesive long-term vision

Experience collaborating directly with engineering teams, incorporating technical constraints into design decisions

Proven systems thinking across multiple entry points and surfaces, resulting in cohesive cross-platform experiences

Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$180,370—$212,200 USD