Sales Development Representative

Gocardless · Leeds, UK · Sales & BD

Posted 2026-08-07

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The Role

As an SDR, your main goal will be to prospect and qualify new business opportunities with senior decision-makers across the UK&I. You will work highly collaboratively with experienced Sales Account Executives to win new business.

You will be responsible for introducing GoCardless to new customers, identifying their pains, uncovering opportunities, and growing the pipeline through email outreach, LinkedIn messaging, video and phone calls. This will entail researching and identifying relevant stakeholders in the sales decision-making process.

The Training

You don't necessarily need prior experience although having some sales, customer facing experience in any setting (recruitment, property sales, B2B, B2C) would be a plus. GoCardless will train you to become an expert on the value proposition and the market.

The Growth

Tech/SaaS sales is a career with a clear growth path. GoCardless provides you with an opportunity to progress into a closing Account Executive role over time.

The Team

This role will be part of an established, high performing and collaborative SDR team that consistently overachieves against their targets.

What excites you

Introducing how GoCardless can make a real difference to new customers

Passionately articulating GoCardless’ value proposition in new sectors

Nurturing prospects through to a fully qualified lead

Thinking creatively about how best to engage new customers

Maintaining and tracking your activity on Salesforce.com

Developing the skills necessary for promotion to a closing or leadership position

What excites us

Experience in an outbound B2B sales role is always beneficial

Experience in customer-facing roles and competitive target oriented environment is beneficial

Highly motivated to maximise activity and to overachieve targets

Entrepreneurial mind-set with a hunger to succeed

Experience using Salesforce, working in a start-up or FinTech company are all beneficial

You can talk passionately about what GoCardless does

You are good at finding ways to motivate yourself and teammates. We pride ourselves on positivity and camaraderie

You embody the core values of GoCardless

Base salary range: £27,976 - £40,800 + Commission (100% of base). Realistic OTE of £64,000+

Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.

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