Director of Admissions
Training Tomorrow's Technicians to Become Skilled, Employable, and Essential
ABOUT US - Big Changes, Better Benefits - Join us today!
At Cotulla Education, home to the Aviation Institute of Maintenance, Centura College, Tidewater Tech, and American Lineman College, we are dedicated to transforming lives through hands-on, career-focused education. Our mission is to empower students to achieve their professional dreams in high-demand fields like aviation, healthcare, information technology, and skilled trades. With experienced faculty providing personalized support, our graduates emerge as future leaders ready to make a significant impact in their communities. Join us in shaping the careers of those who will build and maintain our world and embark on a transformative journey towards a fulfilling career.
THIS IS NOT REMOTE - This is an on-site role with opportunities available in over 20 locations. We offer nationwide opportunities to build your future across multiple locations.
Training Tomorrow's Technicians to Become Skilled, Employable, and Essential.
About Us - Big Changes, Better Benefits - Join us today!
Position Purpose
We are seeking a Director of Admissions to lead the day-to-day operations and performance of the campus Admissions team in achieving enrollment goals while delivering a high-quality, student-centered experience.
As a key member of the campus leadership team, this individual will oversee the full admissions process—from initial inquiry through enrollment—while developing and coaching a team of Admissions professionals. The ideal candidate is a hands-on leader who can balance team development, operational oversight, and personal involvement in the enrollment process.
This is a highly metrics-driven role, and we are looking for someone who is comfortable managing performance, analyzing data, and holding a team accountable to results—while ensuring the admissions process remains consultative, ethical, and focused on the best interests of each prospective student.
This is an excellent opportunity for a motivated leader who thrives in a fast-paced, goal-oriented environment and is passionate about helping students take the next step in their education and career.
Key competencies include:
Inspire and guide the admissions team, promoting collaboration and professional growth through mentorship.
Create and implement an admissions strategy aligned with institutional goals, using market research to identify target audiences.
Analyze admissions data to inform strategies, optimize recruitment efforts, and improve conversion rates.
Collaborate with other departments to advance the institution’s diversity and inclusion initiatives.
This position ensures that the admissions process aligns with organizational goals and effectively attracts qualified students, contributing to the overall success of the institution.
Job Responsibilities
Admissions Team Leadership and Development
Manage, coach, and develop a team of Admissions Representatives and support staff
Set clear expectations, monitor daily activity, and hold team members accountable to performance goals
Lead by example through active participation in the admissions process, including interviewing and enrolling prospective students
Enrollment Performance and Execution
Execute campus-level strategies to meet or exceed enrollment targets
Track, analyze, and manage daily, weekly, and monthly performance metrics across the admissions funnel
Identify opportunities to improve processes, increase conversion rates, and optimize team performance
Ensure performance expectations are achieved while maintaining a student-first, consultative admissions approach
Manage the Student Enrollment Process
Oversee the full inquiry-to-enrollment lifecycle, ensuring a seamless and professional experience for prospective students
Ensure timely follow-up, appointment setting, interviewing, application processing, and orientation attendance
Maintain high standards of service, professionalism, and ethical admissions practices
Compliance & Data Accuracy
Ensure all admissions activities align with company policies, accreditation standards, and regulatory requirements
Maintain accurate and timely records in CampusVue, including required documentation and audit readiness
Train and support staff on systems, processes, and compliance expectations
Collaborate Across Campus
Partner with Financial Services, Career Services, Academics, and Campus Leadership to support student enrollment and success
Contribute to campus-wide initiatives and overall performance goals
Support Outreach & Community Engagement
Support local outreach efforts including career fairs, events, and community partnerships
Encourage team participation in activities that generate prospective student interest
Required Qualifications
Bachelor’s Degree (Business, Marketing, or a related field preferred)
5+ years of management experience or proven leadership in a relevant role, demonstrating a track record of effectively guiding teams, driving performance, and achieving organizational goals.
Strong problem-solving skills and a patient approach to resolving admissions challenges
Exceptional organizational skills with a keen attention to detail and the ability to manage multiple tasks effectively
Proven integrity and professionalism in all interactions
Excellent persuasive communication abilities with a strong focus on customer/student satisfaction
Highly motivated with a passion for achieving goals
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Willingness to work evenings and weekends as needed
Ability to thrive in a collaborative team environment
Preferred Qualifications
Minimum 2 years of experience as a successful Admissions Representative on campus
Proven ability to manage an Admissions team in a fast-paced, performance-driven, and compliance-oriented environment
Experience with CampusVue software
What We Offer - Work Where Benefits Work for You!
The compensation for this position ranges from $90,000 to $130,000 per year, based on experience, qualifications, geographic location, and other relevant factors. In addition to a competitive base salary, we offer a comprehensive benefits package, including:
401(k) and Matching: Secure your future with our competitive retirement savings plan.
Comprehensive Health Coverage: Enjoy Health, Dental, and Vision insurance to keep you and your family healthy.
Life Insurance: Peace of mind with life insurance options.
Parental Leave: Support for new parents during important life transitions.
Paid Time Off: Recharge with paid time off to promote work-life balance.
Retirement Plan: Additional options to help you save for retirement.
Employee Assistance Program: Access to resources for personal and professional support.
We are committed to providing a rewarding compensation package that supports both your professional growth and personal well-being.
Cotulla Education is a proud equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by applicable law. We believe that a diverse workforce contributes to the success of our company and are dedicated to fostering a culture of respect, equity, and inclusion.