Senior Campaign Manager
Join Vonage and help us innovate cloud communications for businesses worldwide!
Why this role matters
As Campaign Manager for Developer, Partner, Enterprise and Corporate audiences in the API Business Unit, you will own the planning and execution of campaigns that reach and engage some of our most strategically important audiences — from developers and technology partners to enterprise buyers and corporate stakeholders.
This is a cross-functional execution role at the heart of our campaign framework. You will work closely with the developer relations and partner teams to support their Go-to-market motions, and with corporate communications, broader campaigns, and the demand generation functions to build and deliver campaigns that are narrative-led, audience-relevant, and tied to measurable business outcomes.
You will play a critical role in ensuring that our campaigns reach the right audiences through the right channels and that every campaign you deliver is consistent with our Strategic Campaign architecture, brand positioning, and company goals.
This role requires deep campaign expertise, a structured approach to planning, and the ability to operate with precision across complex, multi-audience programmes.
What you will do
Work with developer relations, partner, enterprise, and corporate teams to define campaign requirements, objectives, and plans
Build out end-to-end campaign plans for developer, partner, enterprise, and corporate audiences from brief through to launch and performance reporting
Build and manage ABM campaign plans across 1:many and 1:few tiers, ensuring the right accounts are targeted with the right content and channels at the right time
Work with content, brand, editorial, social, and demand generation teams to deliver on campaign plans
Manage campaign timelines, dependencies, and deliverables, ensuring campaigns are executed on time and within budget
Build ABX campaign segments and work with Marketing Operations to orchestrate campaigns across the right accounts and audiences
Brief and collaborate with internal teams and external agencies where required, using the approved messaging architecture as the anchor document
Ensure all campaign assets and communications are consistent with campaign messaging and brand guidelines
Monitor and report back on campaign performance against initiative-specific KPIs not generic metrics
Use performance data and insights to inform optimisation recommendations and feed learnings back into future campaign planning
Maintain strong working relationships with stakeholder teams to ensure campaigns are aligned with their priorities and that feedback loops are in place
What you will bring
Experience in B2B campaign management, including ABM campaign, with a strong understanding of how to plan and execute campaigns across multiple audiences and channels
Deep understanding of campaign architecture - able to build and manage multi-touch, multi-audience campaign structures, not just execute individual tactics
Experience working with or marketing to developer, partner, or enterprise audiences is a strong advantage
Experience in digital marketing channels and tactics (e.g. paid social, display, email, search) with a working knowledge of how to integrate digital execution into broader integrated campaign plans
Familiarity with demand generation and pipeline metrics and understand how campaigns connect to revenue outcomes, not just awareness or engagement
Solid project management skills with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously without dropping the ball on detail
A collaborative, cross-functional working style with success working across campaigns, content, brand and DG
Data-driven approach with the ability to track, measure, and report on campaign performance and translate insights into action
Experience with ABX/ABM tools such as 6Sense and marketing automation platforms
Strong communication skills both written and verbal with the ability to brief teams clearly and keep stakeholders informed
Positive, agile mindset with a high-performance orientation and willingness to adapt as priorities evolve
What's required
3+ years of campaign management experience in a B2B SaaS, software, or high-tech environment
3+ years of digital marketing experience with the ability to plan and activate digital-first campaigns that drive measurable engagement across the funnel
Bachelor's degree in Marketing, Business, or equivalent experience
Proven track record of delivering integrated, multi-channel campaigns with clear attribution to business outcomes (pipeline, revenue, or product adoption)
Proven experience executing ABM campaigns across multiple tiers (1:many, 1:few), with demonstrable results in account engagement and pipeline influence
Working knowledge of intent data and how to apply it to campaign targeting, timing, messaging, and channel selection
Experience working within a defined campaign framework or methodology
Experience working with cross-functional teams including content, brand, sales, and product marketing
Strong attention to detail and ability to manage competing priorities
Data-driven mindset to drive campaign performance and optimizations
Experience with project management tools (e.g. Monday.com, JIRA) and marketing platforms
Familiarity with ABX/ABM tools such as 6Sense is a plus
Familiarity with AI and LLMs, with a mindset geared toward leveraging them in daily work
There’s no perfect candidate. You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.
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Who we are:
Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.