Partnership & Co-Marketing Specialist
Role Overview
We are hiring a Partnerships & Co-Marketing Specialist to identify, open, and activate mutually beneficial partnerships with institutions whose audiences overlap with our target customer base. This is an outbound-led, self-starter role: closer in shape to a BDR than a traditional marketing seat, but focused on partnership and co-marketing deals rather than direct sales pipeline. The person in this role will be measured on the partnerships they originate, the co-marketing activity they activate, and the downstream value those partnerships generate.
Key Responsibilities
Partnership prospecting and outreach
Identify institutions, platforms, and brands whose audiences are a credible fit for our products, with a focus on viable cross-sell and channel opportunities
Build and maintain a pipeline of target partners, sized and prioritised by mutual opportunity
Own outbound outreach end-to-end — sourcing the right contacts, crafting tailored pitches, and following up persistently and professionally
Qualify partner interest quickly and progress conversations through to a co-marketing or partnership agreement
Deal shaping and activation
Pitch the value of partnering with us across a wide product surface, including:
Crypto-as-a-Service (CaaS) platform
Wealth program
Other institutional and B2B offerings as the roadmap evolves
Shape the right co-marketing or partnership model for each opportunity (referral, embedded, co-branded campaign, content swap, event, joint webinar, etc.)
Coordinate with product, legal, sales, and marketing internally to get deals scoped, agreed, and launched
Hand off activated partnerships into ongoing management with clear success metrics in place
Measurement and reporting
Define what "good" looks like for each partnership — leads, accounts, AUM, volume, sign-ups, or whatever metric fits the deal
Track outreach activity, conversion through the partnership funnel, and downstream commercial impact
Report regularly on pipeline, activated partnerships, and contribution to the broader institutional business
Cross-functional collaboration
Work closely with the institutional sales team to align on target accounts and ensure partnerships create real pipeline they can convert
Partner with marketing on co-branded campaigns, content, and joint launches
Feed market intelligence from outreach back into product and marketing
Requirements
3–5 years of experience in partnerships, business development, BDR/SDR, co-marketing, or a comparable outbound-led commercial role
Demonstrable self-starter mindset — you can build a target list, run cold outreach, and keep momentum without being told what to do next
Strong written English and a credible, professional tone in outbound communication
Comfortable being measured on activity and outcomes (meetings booked, partnerships signed, downstream value generated)
Hands-on with CRM, sequencing, and prospecting tools (HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, or similar)
Commercial instinct — able to spot where a partnership creates real mutual value vs. where it doesn't
Comfort operating across a wide and evolving product surface
Nice to Have
Working knowledge of crypto, digital assets, fintech, or wealth/asset management
Existing network within fintech, wealth, banking, or platform businesses in APAC, EMEA, or globally
Experience structuring referral, revenue-share, or co-marketing agreements
Familiarity with AI tooling for prospecting, research, personalisation, and outreach at scale
Experience running co-branded campaigns, webinars, or joint events with partners
What Success Looks Like in the First 6 Months
A qualified, prioritised pipeline of target partners across CaaS, Wealth, and other relevant product lines
A consistent outbound cadence with measurable conversion through to partnership conversations
A first cohort of signed and activated partnerships with clear, agreed success metrics
Early evidence of downstream commercial value — leads, accounts, or volume — attributable to those partnerships