Marketing Operations Manager
The Role
Marketing at Turing runs on systems, data, and precision. As our Marketing Operations Manager, you will own the infrastructure that ties it all together, from the MarTech stack and lead lifecycle to attribution, reporting, and campaign execution. This is a high-ownership IC role at the intersection of technology, data, and strategy.
You'll be the primary owner of HubSpot, our marketing automation backbone, and the go-to operational partner for Field Marketing, Product Marketing, Content, and Web. You'll bring rigor to our processes, scalability to our systems, and clarity to how we measure what's working.
What You'll Do
1) Own the MarTech stack
Administer and optimize HubSpot across workflows, lifecycle stages, lead scoring, forms, lists, and integrations
Manage the HubSpot–Salesforce integration, ensuring clean data sync, accurate lead routing, and reliable handoffs to the Revenue team
Evaluate the broader tool ecosystem and advocate for the right investments; maintain clear documentation of all systems and processes
2) Lead lifecycle & attribution
Own lead attribution end-to-end - source tracking, UTM hygiene, form-to-CRM mapping, and lifecycle stage accuracy
Proactively identify and resolve gaps in data flow between marketing and sales systems
Maintain database health: segmentation integrity, contact hygiene, suppression lists, and compliance
3) Campaign operations & email execution
Partner with Field Marketing, Product Marketing, and Content teams to build, QA, schedule, and deploy campaigns in HubSpot
Own list segmentation and audience targeting for all marketing sends; manage deliverability and engagement monitoring
Support marketing event lead capture tools and lead scanning integrations
Establish and enforce operational standards that make the team faster and less error-prone
4) Reporting & analytics
Build and maintain dashboards that give leadership clear visibility into pipeline contribution and channel performance
Support Field Marketing and Product Marketing with pre/post reporting, budget tracking, and opportunity influence attribution
Surface insights proactively (not just metrics) so the team can act on what they learn
5) Cross-functional enablement
Serve as the operational hub for the marketing org, supporting Field Marketing, Data Operations, Product Marketing, Content, and Web/SEO with tooling, process, and execution needs
Partner with Revenue Operations on shared reporting standards and CRM alignment
Document processes and build systems that scale beyond any single person
Who We're Looking For
3–5 years of experience in marketing operations or a MarTech-focused role at a fast-pace B2B technology company
Deep, hands-on HubSpot expertise - workflows, custom properties, list segmentation, lifecycle stage management, lead scoring, and CRM integrations; HubSpot certification a strong plus
Working knowledge of Salesforce - able to navigate the data model, build reports, and troubleshoot sync issues
Strong data skills: comfortable in Google Sheets for bulk uploads, data enrichment, and list management; experience with BI tools or marketing analytics platforms a plus
Highly detail-oriented and responsive. You catch things before they slip, manage deadlines proactively, and keep stakeholders informed without being asked
A proactive, systems-thinking mindset - you solve problems before they're reported, and you document solutions so they stick
Comfortable using AI tools to accelerate your work, whether for workflow ideation, copywriting, data analysis, or process documentation
Clear communicator who can translate technical operations into plain language for non-technical stakeholders
What Success Looks Like
30 days: HubSpot audit complete with a prioritized list of fixes. All active workflows documented. You've embedded with Field Marketing, Data Operations, Product Marketing, Content, and RevOps and know what's broken and what's working.
60 days: Top gaps addressed, reporting dashboards live for leadership, and campaign operations running to a repeatable, documented standard.
180 days: Marketing leadership trusts the data. Your key stakeholders rely on you as a strategic partner, not just an executor. The MarTech stack is cleaner, faster, and better documented than when you joined.
Why Turing
High ownership and visibility - direct influence over how Turing's marketing engine operates and scales
Partner directly with senior marketing leadership and cross-functional teams across field marketing, data operations, product marketing, content, and revenue
Work at a company at the center of the AI moment and moves accordingly
A team that values rigor, intellectual curiosity, and getting things right