Marketing Manager
The Marketing Manager will be responsible for executing lead generation, digital marketing, social media, SEO, content marketing, and campaign initiatives that support pipeline growth for Globalli's global payroll and HCM platform.
This role is designed for a hands-on marketing professional who has experience supporting or leading lead generation initiatives and is ready to take broader ownership of revenue-focused marketing programs in a fast-paced SaaS environment.
The role is focused on execution, optimization, and measurable performance outcomes, working closely with Sales and Leadership to support lead generation and customer acquisition.
What You'll Do
Lead Generation & Pipeline Support
Execute marketing campaigns to drive qualified leads and support sales pipeline growth
Support inbound and outbound marketing initiatives across digital and social channels
Collaborate with Sales to align campaigns with target customer segments and revenue priorities
Monitor and optimize campaign performance based on conversion and engagement metrics
Social Media & Content Marketing
Own execution of social media strategy and day-to-day management across LinkedIn and other relevant platforms
Manage execution of content marketing initiatives across LinkedIn, email, and web channels
Support development and distribution of thought leadership, product messaging, and customer stories
Maintain a content and social calendar, ensuring consistent execution and posting cadence
Support brand awareness through consistent digital and social presence across channels
SEO & Website Optimization
Execute SEO initiatives to improve organic visibility and website traffic
Identify keyword opportunities and support content optimization efforts
Monitor website performance and recommend improvements to increase engagement and conversions
Marketing Systems & Reporting
Use HubSpot and other marketing tools to execute and track campaigns
Maintain accurate marketing data and campaign tracking
Monitor key performance metrics including lead volume, traffic, social engagement, and conversion rates
Provide regular reporting on campaign performance and insights
Cross-Functional Collaboration
Work closely with Sales, Product, Customer Success, and Leadership teams
Support go-to-market initiatives including product updates and campaign launches
Contribute to improving marketing effectiveness through feedback and insights
What You'll Bring
Experience
4–7+ years of experience in Marketing, Lead Generation, Social Media, or Digital Marketing
Experience in B2B SaaS strongly preferred
Exposure to lead generation, social media management, or revenue-focused marketing programs
Experience working with Sales teams or revenue-driven environments
Skills
Strong understanding of digital marketing, lead generation, social media strategy, and campaign execution
Experience managing social media platforms (especially LinkedIn), email marketing, and content distribution
Strong writing and communication skills
Ability to manage multiple priorities in a fast-paced environment
Analytical mindset with ability to interpret marketing performance data
Technical
Experience with HubSpot or similar CRM/marketing automation tools
Familiarity with SEO tools and website analytics (e.g., Google Analytics)
Comfortable working with marketing funnel metrics and reporting dashboards
Preferred Qualifications
Experience in HR tech, payroll, PEO, or fintech SaaS environments
Experience in high-growth or early-stage startup environments
Exposure to account-based marketing (ABM) or lifecycle marketing
Experience supporting or coordinating freelancers, agencies, or interns (not required)