Lifecycle Marketing Manager- Fixed Term [12 Months]

As Lifecycle Marketing Manager for the ClassPass Corporate Wellness Program, you'll turn a company-offered perk into an everyday habit for employees - driving eligible employees at our partner companies to sign up for their benefit, then keeping them engaged. You'll dig into the data, shape it into a lifecycle roadmap, and execute it yourself in Braze with meticulous attention to detail.

What You'll Do

Own and evolve the lifecycle roadmap that drives eligible employees to sign up for their benefit, from evergreen campaigns to seasonal initiatives and new activation ideas

Dive into data to identify sign-up trends, analyze acquisition drivers and email metrics like open, click, and conversion rates, and uncover opportunities for growth

Build lifecycle campaigns in Braze end to end, including creating segments, building and QA'ing canvases, and managing scheduling and deployment across channels with meticulous attention to detail

Run A/B and multivariate tests across messaging, subject lines, send timing, and segmentation, documenting results and synthesizing learnings that sharpen every campaign

Define key lifecycle KPIs, maintain channel reporting, and deliver clear recommendations to stakeholders

Align cross-functional teams across Account Management, Product, and B2B Marketing around lifecycle marketing priorities that move the needle

Pioneer new ways to apply AI across campaign automation, channel optimization, and reporting workflows

Experience You Bring

3+ years in lifecycle marketing, CRM, growth marketing, or similar data-driven roles

Hands-on expertise building campaigns in Braze end to end—segments, canvases, QA, and deployment—with meticulous attention to detail

A track record of driving activation, sign-up, or conversion metrics with measurable business impact

Strong experience using Excel and SQL to uncover and communicate insights

Confident designing A/B and multivariate tests, interpreting results, and applying learnings at scale

Comfortable operating at multiple altitudes—analyzing data, shaping it into a roadmap, and executing against it

Deep familiarity with activation, onboarding, and engagement strategies—B2B2C or benefits/membership experience a strong plus

Skilled at juggling multiple campaigns and priorities with minimal oversight

Clear communicator and cross-functional collaborator—especially with Product, Account Management, and B2B Marketing

Experience with tools like Asana or Notion is a plus