Associate Retention Analyst

What you’ll do:

Own the topic of retention marketing analytics through segmenting promotional strategies, creating a personalized user experience, and optimizing retention spend

Design the framework for frequent A/B tests, develop hypothesis, and deliver insights based on results

Look for trends and perform analysis on user behavior to deliver insights and recommended actions

Create, understand, and identify opportunities within customer journeys

Develop hypothesis, create the framework, and deliver results for frequent A/B tests

Develop data collection, data analysis, and business intelligence reporting systems to measure and inform business strategy for the Retention Marketing team

Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently

Collaborate with decision-makers on the Retention Marketing team to understand their goals, and proactively identify opportunities to use data to develop new insights, guide strategy, and improve business results

What you have:

1+ years of Data Analytics experience in an e-commerce, direct-to-consumer, or retail environment (marketing domain experience preferred)

Advanced knowledge of SQL, including comfort with analytic functions, window functions, and common table expressions

1+ years’ experience using data visualization tools (Tableau preferred) & scripting languages (Python)

Advanced ability to draw insights from analysis, supported by data, and clearly communicate them to stakeholders, including senior management

Intellectual curiosity, and solid understanding of data sources and ecosystems, with the ability to see from the brand’s business lens

Strong communication skills, both written and oral

Where you’ll live:

This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid