Associate Brand Manager

Summary-

The Associate Brand Manager is a strategic and integral member of the marketing team responsible for maintaining brand consistency and driving engagement across key portfolio brands such as Stella Rosa, San Simeon, Spritz Del Conte, San Antonio, and more. This dynamic role involves developing and executing comprehensive marketing initiatives, managing brand identity across all touchpoints, and collaborating closely with internal Sales, Creative, and Digital teams.  The ideal candidate is passionate about finding innovative ways to engage consumers while supporting 360° marketing programs that drive both brand awareness and business results.

Essential Duties and Responsibilites- Current duties may be changed if job requires and/or additional duties may be assigned if necessary.

Maintain consistency in brand appearance and execution across all consumer touchpoints

Participate in regular strategy and brand team meetings, contributing creative ideas to improve sales and brand engagement

Develop and track KPIs for marketing campaigns, analyzing performance and providing actionable insights

Research innovative ways to increase brand engagement and consumer connection

Assist in executing 360° marketing programs and in-store point-of-sale (POS) materials for key brands

Partner with trade marketing team to manage coupon programs and promotional offers

Collaborate with sales team to support customized programs for chain and on-premise accounts

Manage e-commerce newsletters and promotional offers to drive online traffic and DTC sales

Support and manage wine club communications, offers, and member engagement initiatives

Pull weekly sales, social, and digital reports, analyzing data and providing actionable insights

Track campaign performance against established KPIs

Coordinate internal creative projects (brochures, printed and digital materials) from initiation through production

Manage external creative service requests, overseeing timelines, print production, and delivery

Update and manage all brand-related assets on Brandfolder

Work collaboratively with digital media team, providing regular updates for strategic geotargeting

Manage and inspire agency partners to ensure brands are represented accordingly

Ideate, create, and manage creative content for all social media platforms, upholding brand identity

Leverage social marketing platforms (e.g., Sprout) strategically to maintain comprehensive content calendars

Execute social community management, responding to consumer comments and questions in brand tone of voice

Involved in all social media advertising across Facebook and Instagram

Update and maintain brand websites, ensuring content accuracy and brand alignment

Minimum Qualifications-

Bachelor's degree and/or equivalent work experience

3-5 years of marketing experience, preferably within the wine industry or CPG sector

Wine industry or CPG experience strongly preferred

Advanced proficiency in Microsoft 365, especially PowerPoint, Word, and Excel

Fluency with marketing platforms including Sprout, Asana, WordPress, and Brandfolder

Strong analytical skills with ability to interpret data and extract actionable insights

Excellent copywriting and verbal communication skills

Proven problem-solving skills with ability to communicate effectively across all organizational levels

Solid organizational and project management skills with ability to manage competing priorities in a fast-paced environment

Strong interpersonal skills to maintain relationships with diverse stakeholders (sales teams, agency partners, influencers)

Ability to work independently and collaboratively as a part of a team

Self-starter who takes initiative to complete projects and meet deadlines

Passion for marketing with a pulse on social and industry trends

Eye for detail and commitment to brand standards

This is a full-time, in-office position

All-hands-on-deck team environment requiring flexibility and adaptability

#LI-ONSITE

Pay Range

$75,000—$85,000 USD