Account Based Marketing (ABM) Manager

Account Based Marketing (ABM) Manager

Truveta is the world’s first health provider led data platform with a vision of Saving Lives with Data. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truveta’ s ambitious vision requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our company values.

Truveta was born in the Pacific Northwest, but our employees are located across the country. Our team values the flexibility of a hybrid work model and the ability to work from anywhere. In-person attendance is required at least once per year for our onsite company meeting.

For overall team productivity, we optimize meeting hours in the pacific time zone. We avoid scheduling recurring meetings that start after 3pm PT, however, ad hoc meetings occur between 8am-6pm Pacific time. #LI-remote

Who We Need

Truveta is rapidly building a talented and diverse team to tackle complex health and technical challenges. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference. If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.

As Account Based Marketing (ABM) Manager, you will help shape and advance Truveta’s enterprise ABM motion — defining how we engage priority accounts and buying groups across our addressable market. This role is a key contributor to Truveta’s growth strategy, supporting predictable pipeline generation, deal acceleration, and expansion within long, complex enterprise sales cycles.

This role sits within the Growth Marketing organization and partners closely with Demand Generation, Sales, Product Marketing, and Solutions to translate enterprise signals, clinical insights, and account intelligence into coordinated go-to-market execution.

This Opportunity

The ABM Marketing Manager, Pharma, will help lead the planning and execution of account-based marketing programs for priority pharmaceutical, biotech, and life sciences accounts.

This role starts with understanding target accounts, stakeholders, business priorities, and market dynamics. You will leverage account intelligence, intent signals, industry trends, and sales insights to develop tailored engagement strategies that support pipeline generation, opportunity progression, and account expansion.

You will execute and optimize 1:1 and 1:few ABM programs that align Sales, Marketing, and Solutions around the right accounts, the right stakeholders, and the right moments in long, complex buying cycles.

Campaigns are a critical output of this work, but not the focus on their own. Success in this role is defined by pipeline quality, deal acceleration, and expansion impact, not volume of activity.

This is an ideal opportunity for a marketer who combines strategic thinking with hands-on execution and has a passion for engaging pharmaceutical and life sciences audiences through data-driven marketing.

Responsibilities

Develop and execute ABM strategies and campaigns for priority pharmaceutical, biotech, and life sciences accounts aligned to sales and growth priorities

Partner with sales, operations and marketing on account selection, and prioritization informed by TAM, intent data, pipeline needs, and growth goals

Conduct deep account and buying group research to develop account strategies by vertical, persona, and solution area

Translate account intelligence, clinical context, and market signals into clear, actionable GTM plays

Design and orchestrate 1:1 and 1:few ABM programs across email, paid media, and content personalization

Collaborate closely with demand generation, product marketing, and sales to ensure ABM programs are fully integrated with broader go-to-market initiatives and revenue-driving motions

Enable sales and BDM adoption of ABM plays through clear account plans, engagement strategies, campaign context, and execution guidance

Develop, draft, and review ABM content including account narratives, value frameworks, emails, executive briefs, and sales-facing materials

Bring an informed industry and clinical point of view to ABM strategy and messaging, translating complex concepts into compelling account-level stories

Use account engagement and pipeline signals to continuously refine targeting, messaging, and channel mix

Drive impact across the funnel including pipeline creation, deal velocity, stage progression, and expansion

Manage ABM reporting and performance measurement, providing insights and recommendations to stakeholders.

Contribute to ongoing optimization of ABM processes, playbooks, and technology platforms.

Key Qualifications

5–8+ years of B2B marketing experience, with 2–4+ years focused on Account-Based Marketing

Bachelor's degree in Marketing, Business, Life Sciences, or a related field preferred.

Demonstrated success developing and executing ABM programs that support long, complex enterprise sales cycles and measurable pipeline outcomes

Experience marketing to pharmaceutical, biotech or life sciences audiences

Strong understanding of pharmaceutical and biotech buying processes, stakeholder groups, and market dynamics

Strong project management skills with the ability to manage multiple programs and priorities simultaneously

Analytical skills with experience measuring campaign performance, engagement, pipeline influence, and ROI

Experience using Salesforce, HubSpot, ABM platforms, and supporting sales and intent tools such as LinkedIn Sales Navigator, Outreach, and Highspot

Comfortable operating in a fast-evolving, high-growth environment and taking initiative with a self-starter mindset

Willingness to travel to Truveta headquarters 1–2x per year

Why Truveta?

Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional and everything in between. Join us as we build an amazing company together.

We Offer:

Interesting and meaningful work for every career stage

Great benefits package

Comprehensive benefits with strong medical, dental and vision insurance plans

401K plan

Professional development & training opportunities for continuous learning

Work/life autonomy via flexible work hours and flexible paid time off

Generous parental leave

Regular team activities (virtual and in-person)

The base pay for this position is $140,000 to $155,000. The pay range reflects the minimum and maximum target. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.

If you are based in California, we encourage you to read this important information for California residents linked here.

Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don’t meet all of the requirements.

Please note that all applicants must be authorized to work in the United States for any employer as we are unable to sponsor work visas or permits (e.g. F-1 OPT, H1-B) at this time. We appreciate your interest in the position and encourage you to explore future opportunities with us.